Mobvoi

Designing the best-selling Android smartwatch in China

Mobvoi, a Chinese artificial intelligence start-up, partnered with frog to reinvent voice search for wearable devices.

“frog exceeded my expectations with their global design expertise and Chinese consumer design research insights. The close collaboration between both companies pushed the boundaries of product and software realization and positions us for future growth through innovation.”

Zhifei Li, Founder + CEO, Mobvoi

Unique Opportunity

Following partnership offers from global wearable manufacturers, and extensive testing with early adopters, the Mobvoi leadership team decided to develop an entirely new wearable – the first generation Ticwatch – to bring their unique voice recognition software to life.

Made for Millennials

Mobvoi launched the Ticwear operating system in 2014, which quickly gained traction with young people in China. They asked frog to design a smartwatch for the same demographic, whose needs and desires we uncovered during in-depth design research and the development of target personas.

Innovative Interaction

To overcome the challenge of interacting on a small watch screen, frog introduced the “Tickle Strip” on the edge of the watch. This area can be pressed and scrolled to offer zoom and menu selection, while keeping the screen clearly visible.

Play Video

key milestones

October 2014

frog conducted in-depth conversations with Chinese millennials to generate personas, and created key design principles to inform the product design.

November 2014

A variety of concept sketches were presented and iterated upon until a single concept was chosen and further developed to include charging, sensing, user interface, and packaging.

December 2014

The design concept was delivered to Mobvoi for final detailed design and manufacturing. The first generation Ticwatch launched in June 2015 and today it is the top selling Android watch in China.

When the first generation Ticwatch launched in June 2015, Mobvoi raised over $1.2 million in two weeks on the Chinese crowdfunding site JD.com. The product has been featured by over 60 media outlets, including TechCrunch, Wareable.com and Wired UK. In October 2015, the first generation Ticwatch secured series C funding from Google. In 2016, Mobvoi will launch the Ticwatch 2 and an English language version of the Ticwear operating system.

Related Case Studies

Work with frog

Our work fundamentally changes the way businesses and industries operate, creating measurable value for our clients, end users and society. Talk to our business development team about working with frog.

Media Inquiries

We actively engage in conversations at the intersection of design, technology and business. Contact us with interview and speaking requests.

Careers at frog

We look for hybrid talents and build our global teams around divergent expertise, which allows us to solve problems and uncover opportunities in unique ways. See current opportunities and apply.