Culture

Feel at home among brave dreamers and curious rebels

Here in “the pond” we’re driven by creativity, curiosity and a passion for challenging the status quo in everything we do

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Explore the pond
Careers & Internships
Do the best work of your life among a caring community of diverse talents.
Careers & Internships
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Diversity, Equity & Inclusion
Ensuring a more equitable and inclusive world within our company, client work and communities.
Diversity, Equity & Inclusion
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Studios at a glance
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Austin
Big city vibe, small town spirit
Our History
19691979

Form Follows Emotion

frog’s journey began in 1969 when Hartmut Esslinger founded esslinger design in the Black Forest of Germany, ushering in an era of emotional design in response to the mostly function-oriented products of the day. The firm became known for its work for German electronics brand WEGA and then Sony, generating more than 100 products, including the first standalone television set, the black-box Sony Trinitron, and the Walkman.
WEGA concept 51K design by Hartmut Esslinger
19791989

The Apple Era

Esslinger’s products caught the eye of Steve Jobs, a multimillion-dollar deal was struck, esslinger design arrived in California, and the company took on a new name: frog design. In 1984, frog’s design language for Apple, first embodied by the Apple IIc system, launched with great fanfare and commercial success. The design was recognized by Time Magazine as the “Design of the Year” and inducted into the permanent collection at the Whitney Museum of Art.
Apple Snow White design by frog
19891999

Going Digital

During the 1980s and early 90s, frog moved to support the technological and cultural disruptions that clients were facing. Engineering, branding and packaging became part of frog's core innovation design offerings, working for clients such as Lufthansa, Olympus, Packard Bell and Sun Microsystems. In the mid-1990s, frog led another dramatic shift in the design industry by incorporating software design for web and mobile.
designing for disruption in tech
19992009

Design That Transforms

In 2005, Hartmut Esslinger and Patricia Roller sold a majority stake of frog to Aricent and handed over leadership of the company. frog began large-scale UX and convergent collaborations with organizations like Microsoft, GE and Disney to create new software applications, mobile products and connected experiences that blurred the lines between physical and digital design, shaping the era of ubiquitous computing.
abstract image for human-centered transformative design
20092019

New Design Frontiers

Today frog designs systems of brand, product and service that deliver distinctly better customer experiences. We look beyond point solutions and apply design thinking to the creation of new strategies, complex ecosystems and—in some cases—entirely new businesses. We are leading clients into the future by continuing to integrate new capabilities and platforms for strategic design like intelligent systems, virtual reality, artificial intelligence and adaptive environments.
Scaling new design frontiers with augmented reality
WEGA concept 51K design by Hartmut EsslingerApple Snow White design by frogdesigning for disruption in techabstract image for human-centered transformative designScaling new design frontiers with augmented reality
The frog manifesto
The frog manifesto is as unique and ever-evolving as frog itself. The text was first penned over 20 years ago by the late Steven Skov Holt, who was a close collaborator of founder Hartmut Esslinger in the 90s. The visual language changes from studio to studio, each capturing the essence of our diverse and multi-disciplinary cultures.
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