Kara’s story
Meet the Munich-based Design Director who is making her mark with sustainability and design at frog.
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Make Your Mark
For the brave
frog began as a rebellion, home to challengers and antagonists within the design industry. After 50 years, our world has changed dramatically, yet frogs continue with that rebel spirit, collaborating with passionate leaders and visionary entrepreneurs dedicated to inventing the new. These are their stories.
Designing a sustainable future
Kara Pecknold Design Director, frog
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Evolving automotive design
Peter Schreyer Head of Design Management, Hyundai Motor Group
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Meet the humans designing the future. In each episode we speak with the people making their mark in the world of product, service and experience design.
“The better the people, the more successful everybody is. All boats rise.”
- Doreen Lorenzo
Design Needs Women Leaders
Doreen Lorenzo, Assistant Dean of the School of Design and Creative Technologies, UT, Austin
Episode #9, April 1, 2021
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Former frog CEO Doreen Lorenzo shares her commitment to diversifying design at an academic level and elevating the voices of women in the industry.
Human-Centered HR
Asja Simunovic, Senior HR Business Partner, frog Europe
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Three Pitfalls of Innovation
John Leonard, Technology Director, frog New York
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Behind the Mark
Meggan Webber, frog Austin
“I wanted to create a mark that feels like how we work at frog—we question, inspire, pivot, and often make the impossible possible.”