The Alto Story
Get a sneak peek at how the Alto team is redefining the rideshare industry, providing an elevated experience defined by safety, consistency and quality.
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Make Your Mark
For the brave
frog began as a rebellion, home to challengers and antagonists within the design industry. After 50 years, our world has changed dramatically, yet frogs continue with that rebel spirit, collaborating with passionate leaders and visionary entrepreneurs dedicated to inventing the new. These are their stories.
The Alto Story
The story of the Alto and frog collaboration
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Dear Dreamer
Welcome to a new era for frog
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Designing a sustainable future
Kara Pecknold Design Director, frog
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Evolving automotive design
Peter Schreyer Head of Design Management, Hyundai Motor Group
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Meet the humans designing the future. In each episode we speak with the people making their mark in the world of product, service and experience design.
“Intentionality is giving a damn. Period.”
— Alexis Puchek
Increase Your Intention Span
Alexis Puchek, Design Director, frog Austin
Episode #15 Increase Your Intention Span
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When it comes to making things real in the world, intentions matter. Alexis Puchek joins to explain the value of designing with intention—and the consequences of failing to do so.
Design Needs Women Leaders
Doreen Lorenzo, Assistant Dean of the School of Design and Creative Technologies, UT, Austin
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Building Trust into Digital Futures
Toshi Mogi, AVP Strategy, Financial Services frog
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Behind the Mark
Meggan Webber, frog Austin
“I wanted to create a mark that feels like how we work at frog—we question, inspire, pivot, and often make the impossible possible.”