Meet the Munich-based Design Director who is making her mark with sustainability and design at frog.
Make Your Mark
For the brave
frog began as a rebellion, home to challengers and antagonists within the design industry. After 50 years, our world has changed dramatically, yet frogs continue with that rebel spirit, collaborating with passionate leaders and visionary entrepreneurs dedicated to inventing the new.
These are their stories.
Designing a sustainable future
Kara Pecknold
Design Director, frog
Evolving automotive design
Peter Schreyer
Head of Design Management,
Hyundai Motor Group
Meet the humans designing the future. In each episode we speak with the people making their mark in the world of product, service and experience design.
“We’re bringing data together to create insight—to create understanding.”
- Sarah Telford
Designing Data for Humans
Sarah Telford, Lead, UN OCHA Centre for Humanitarian Data
Episode #6, February 17, 2021
Sarah shares what the Centre is doing to make COVID-19 data more accessible and more useful for humanitarians in the field and at headquarters.
Building Design Economies
Justin Maguire
Behind the Design: Designing the Brand Strategy for frog’s ‘Make Your Mark’
Todd Taylor, Andreas Markdalen and Andy Zimmerman
Behind the Mark
Philipp Unterreiner, frog Munich
"Making your mark is about making bold choices. It starts with you."
Meggan Webber, frog Austin
“I wanted to create a mark that feels like how we work at frog—we question, inspire, pivot, and often make the impossible possible.”
Koko Lv, frog Shanghai
“My inspiration came from white-painted markings on the road. These thin and tall typefaces have been guiding our actions in silence, with strong scalability and persistence.”
Léa Bailly, frog Lyon
“This wordmark was inspired by the idea of bouncing back and moving forward. Resiliency is part of the journey to create something significant.”
Patrick Fang, frog Shanghai
“I was trying to combine the ligature of traditional Chinese type design with our MYM slogan to express the intersection of the modern with the traditional.”
Andrew van Hyfte, frog Austin
“I wanted to create custom letterforms that embrace an unexpected, futuristic narrative for our next epoch.”
Philipp Unterreiner, frog Munich
"Making your mark is about making bold choices. It starts with you."
Meggan Webber, frog Austin
“I wanted to create a mark that feels like how we work at frog—we question, inspire, pivot, and often make the impossible possible.”
Koko Lv, frog Shanghai
“My inspiration came from white-painted markings on the road. These thin and tall typefaces have been guiding our actions in silence, with strong scalability and persistence.”
Léa Bailly, frog Lyon
“This wordmark was inspired by the idea of bouncing back and moving forward. Resiliency is part of the journey to create something significant.”
Patrick Fang, frog Shanghai
“I was trying to combine the ligature of traditional Chinese type design with our MYM slogan to express the intersection of the modern with the traditional.”
Andrew van Hyfte, frog Austin
“I wanted to create custom letterforms that embrace an unexpected, futuristic narrative for our next epoch.”
Philipp Unterreiner, frog Munich
"Making your mark is about making bold choices. It starts with you."