comm

Communications

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Corporate Venture Building

CX Strategy &amp; Design

Growth strategy

Org Activation

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Startup Growth

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Restoring the Promise of the Natural Internet

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A Catalyst for the Future  of Personal Audio

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Augmented Reality Meets Fine Art

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Rethinking the Pelvic Exam

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Breathing Life into Lumen

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Reimagining the Ride Ahead

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Great Work Happens Every Day

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Ultrasound UX Goes “Supersonic”

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Driving Digital Design

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Designing a Next Generation Experience

Imagine and build experiences, products and businesses that disrupt the status quo, win hearts and realize the future.

Imagine and build experiences, products and businesses that disrupt the status quo, win hearts and realize the future.

Bring bold ideas to life

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Orchid is a suite of open source tools and cryptographic protocols developed and run by people who want the internet to extend our natural human freedom, not curtail it. frog helped develop a brand strategy and identity to bring this highly technical and complex concept to life, allowing Orchid to become accessible and digestible to a global market of developers. Orchid is a frogVentures™ company that is funded by Tuesday Capital, a frogVentures™ partner.

frog helped bring Orchid’s platform to life by visualizing the brand and language. Through collaboration, we created an extensible design language system with an ecosystem of visual assets, which allows users to participate in Orchid’s open marketplace for bandwidth as freely and naturally as we coexist among nature.

Expressing the Natural Internet

The ecosystem of visual assets the team created included discrete illustrations that can be built in a myriad of ways to create dynamic new patterns and designs. By using micro brand assets that are highly malleable but stick within the rules, Orchid is able to continue expressing their brand throughout every interaction and touchpoint.

Micro Brand Assets

The Orchid brand mark is a circular formation that takes inspiration from the emergent self-organizing behavior found in nature. People join the Orchid platform to freely contribute and connect, creating a harmonious system of mutual exchange. The brand mark illustrates this harmonious system with individual 'nodes' joining the platform, helping others to access the open internet.

A Mark with a Meaning

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We worked alongside the Orchid team to develop and visualize their brand and identity.

6 Weeks

Orchid launches their marketing website to the public.

March 2019

The network and protocol as an open-source platform launches. 

December 2019

frog continues to build on its partnership with Orchid as a supporter of the Orchid Network. 

Helping Physicians Adopt Emergency Telehealth Services


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“This excellent resource from frog should help health professionals around the world overcome their reservations about video consultations.” 

Telehealth services are crucial during the COVID-19 crisis. Doctors new to this way of working need immediate support. 


On a global scale, there is an urgent need to connect physicians and patients who are unable to meet in traditional settings as a result of the COVID-19 pandemic. Looking forward into an uncertain future, telehealth services will likely continue to play a critical role in delivering essential care. However, for many doctors, telehealth is a new and potentially intimidating way of working.
Launched in just nine days, the <a href="https://telehealthtoolbox.org/">Telehealth Toolbox</a> is a collection of guidelines and practical tools that aims to accelerate the adoption of telehealth practices by primary care physicians. The goal is to ease stress on the healthcare system by empowering more healthcare professionals to deliver telehealth. This should reduce unnecessary hospital visits and improve patient well-being overall.
The Telehealth Toolbox is a pro-bono project conceived of and launched by frogs passionate about contributing to the COVID-19 relief effort. To make the guidance broadly accessible—and as a reflection of the diversity found on this multinational frog team—the Telehealth Toolbox is already available in five languages, including English, Spanish, French, German and Italian.
Knowing What Doctors Need Most 
During research for this project, frog found documentation and tools related to operating a telehealth service, but a lack of quickly digestible guidance and actionable tools that allow doctors to set up a fully remote practice fast. To develop the Telehealth Toolbox, frog conducted remote interviews with seven doctors who provided necessary background on the challenge, tested iterations of the concept and shared the Telehealth Toolbox across their networks.
Throughout this accelerated qualitative research phase, the frog team found there are three core steps on a physician’s journey toward launching telehealth services, each with mission-critical questions for doctors to answer for themselves and their patients along the way:
<ol>
<li>Preparing a practice: What communication channels are right for me and my patients? What environment, technology and tools do I need to practice? How do my methods and processes translate into a remote environment?</li>
<li>Preparing patients: What do my patients need to know to get started? What expectations around services should I set? How can I help patients manage remote health visits from a technical standpoint?</li>
<li>Delivering remote care: How do I assure my patient that telehealth services are confidential and secure? How do I perform clinical assessments remotely? How do I guide patients on what comes next?</li>
</ol>
These steps leveraged existing research by respected sources including the <a href="https://www.globenewswire.com/Tracker?data=XqQCFfpXVPFfeTxA7HhiThN_4Q_xeZkJEku45dVULNZ65i5t7Dvi9mwoOCz6eBkcInE25fqAEzewZH9UiWLZPn9RAC3oV4gHG91dLACcW7noNzl1sUKZonf9JVBhWV4g-t7JwucFDOPYxtCxZX8uzltikvvI-4ia2OLQSfutlIyk_OiaXG-yycF8Lv5O0Veqg0STSVqaO3Fmm9EvqZ7nWg==">Oxford Centre for Evidence-Based Medicine</a>, the <a href="https://www.globenewswire.com/Tracker?data=ZwxaIDcTSi-NCi0jTkydDIbywtB1Itfj-jWtKuJI_-6RUZl0rAavroqYw-uZxsSNocxhC5PjgW_69Olbb_mej3ZgEFl-dsX1tXMqHhhnXowLnnflHOjPyGqcq_KJ1FUI">American Association of Family Practitioners</a> and the <a href="https://www.globenewswire.com/Tracker?data=ZwxaIDcTSi-NCi0jTkydDBTQG8SuZZcXR6TchEgnXZdc0ZKU9IAz9s8menmnGPkK7IIQofOGtU6m1qQ2bx_ylLO-YgwxYkiVr-9IzjK8qYs=">American Medical Association</a>. At each, the Telehealth Toolbox offers essential, actionable guidance for physicians, as well as links to more available information and resources in context of where they are in their journey.

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frogs from studios across Europe translated the Telehealth Toolbox into multiple languages to increase access. 

5 languages

The multidisciplinary frog team followed an accelerated track of rapid research, design and development, launching in just nine days. 

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The Telehealth Toolbox has been accessed more than 18,000 times in countries all over the globe.

18,000+

The COVID-19 pandemic has had a dramatic impact on how we all live, work and communicate. Today, many are feeling anxious, scared and unsettled about their near and long-term futures. At frog, we believe that form follows emotion, which is why many on the global team have been looking for ways to channel unsettled feelings about the crisis into a call to action to use design for greater good. The Telehealth Toolbox is one example of a multi-disciplinary, grassroots effort by frog designers, strategists, program managers and technologists that offers immediate benefit to doctors and patients during the pandemic, and will have lasting value for the healthcare system going forward. 

Rapid-Response Design for COVID-19 Ventilator Crisis

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“We loved working with the frog team. Their guidance on positioning and communications around the Spiro Wave device and Emergency Ventilator Response initiative helped us take this fluid, fast-paced project, and align all parties on a clear path for success.”

One of the most pressing shortages hospitals face during the COVID-19 emergency is a lack of ventilators.


On March 27, 2020, frog joined the Emergency Ventilator Response team in its mission to design, produce and distribute a low-cost, easy-to-manufacture automated resuscitator to help meet the growing demands on our healthcare systems amid the coronavirus pandemic. Frog worked closely with Newlab, the home to over 800 world-class inventors, engineers, and entrepreneurs applying technology to things that matter. Newlab members and staff, along with member company and product design firm 10xBeta, initiated the response and facilitated the rapid collaboration and transformative innovation required to respond to the crisis.
The goal of the initiative was to gather a crisis response team of leading designers, engineers, volunteer researchers, public health experts, critical care physicians, and members of the business community from across the country to create a medical device that could be manufactured quickly, at scale, and at a fraction of the cost of traditional ventilators, along with a brand and communications strategy that would help communicate the need to the world.
Within 48 minutes of the request, frog assembled a ten-person team to create a website that could take hospital distribution requests, donations and submissions for manufacturing partners. Within 48 hours, the frog team had led remote collaboration workshops to define and name the initiative and the Spiro Wave device. frog helped to organize the emergency response team around a dynamic pre-launch plan including the name, website and communications around Spiro Wave, which helped the team secure partnerships and begin Emergency Use Authorization discussions with the FDA.

Traditional ventilators have more than 650 components, over one million lines of code, and are sold to hospitals at $30,000 per unit. With the cost and timing constraints involved, it will take months for larger-scale manufacturers to ramp up production of full-feature ventilators to address the shortage. 


Challenges for traditional ventilators

The Emergency Ventilator Response team  brought partners together to create the Spiro Wave, inspired by MIT’s E-vent, an emergency ventilation device that helps hospitals expand their capacity to care for patients during this crisis. It is designed for rapid manufacturing, leverages low-cost, readily available components and is ready for distribution through partners and municipalities. 


A low-cost, rapid-response solution

The frog team, in collaboration with the Emergency Ventilator Response team, helped to organize the fast-paced emergency response team’s final push to get these life-saving devices into NYC hospitals, despite the hurdles of working with remote teams across a number of organizations. 


Clear communication helps align priorities 

We implemented the following tools to facilitate remote collaboration among the Emergency Response Team:
— Microsoft Teams &amp; Zoom for face-to-face meetings when we couldn’t be in the same room 
— Slack to keep on top of group conversations and communications 
— Google Drive and SharePoint to keep on top of collaborative documents 
— Miro for remote whiteboarding and collaborative brainstorming 
— Figma for collaborative design and delivery of the final marketing and communications website 
— Contentful CMS to allow team members to quickly update text with each legal review

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The amount of patients hospitalized due to COVID-19 that will need ventilation while regions across the globe are facing ventilator shortages.

The Emergency Ventilator Response Team is on track to produce 500 units per day at their lead manufacturing facility in Long Island City, New York. As donations and manufacturing partners increase, so does the daily output of Spiro Wave. The Emergency Ventilator Response team anticipates production to scale to other global cities in the near future. 

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The time it took for frog to develop the communication plan and website for the Emergency Ventilator Response Team. We remained a close partner through pre-launch, as counsel and front line response, to make updates for legal and FDA compliance measures along with partner feedback. 

48 hours

The Spiro Wave will be made available to medical device manufacturers capable of assisting in scaling the production and distribution  of these devices across the country and around the world. In addition, frog helped to design and launch a fully-functional communications website through which interested parties can either request devices for their hospital, request to become a manufacturing partner or donate funds to ensure hospitals are provided with the devices they need regardless of ability to pay.


All images courtesy of <a href="https://www.10xbeta.com" target="_blank" rel="noopener">10XBeta</a> design.

DesignOps: Remote Collaboration


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Remote design capabilities are now essential. Learn the blueprint for remote design collaboration used by teams at frog, a global design consultancy, that supports creativity and impact when teams can’t be together.


As design teams have grown larger and travel constraints continue to change, distributed teams and remote collaboration are a new reality to which designers and their collaborators must adapt. This, of course, poses certain challenges, especially to creative teams that thrive on in-person interactions. DesignOps helps amplify creativity and impact at scale so design teams can do their best work, face-to-face, across town or a world away. When the situations arise that demand unexpected remote collaboration, efforts don’t have to grind to a halt. Teams that have a playbook for remote design collaboration experience less anxiety and stress, leading to better and more reliable design outcomes.

This 1-day intensive workshop is conducted remotely and focuses on setting up your design team for successful remote work and collaboration. Best for 5-10 participants.


1-Day Remote Intensive

Our 3-day deep dive is also conducted remotely. The 8-part session focuses on using DesignOps to successfully scale your design teams for peak efficacy and impact within your organization. Best for 5-10 participants.

3-Day Remote Deep Dive

We also offer custom workshops in which we create and tailor a curriculum that is highly specific to your needs. This can include deeper dives into one area that your team needs help in, supporting a larger group, or different breakout sessions by specific topics. For custom development, we work with you before and after the workshop to make sure all your specific needs are met.

Custom DesignOps Development

Through our DesignOps framework and workshops, we provide the best practices, tools and processes needed to foster design, creativity and collaboration across remote teams who are new to this way of work.

Transforming the State of Play for Kids

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“frog brought a multidisciplinary team of world-class experts in their fields and an understanding of our desired market, audience and user experience. frog’s ability to come up with numerous innovative ideas was crucial for this success.”


frog and EyeClick partner to design a digital gaming system that has kids jumping for joy.

Sit Less, Play More 
The need for Obie is clear: children are increasingly living a sedentary lifestyle, which comes with a slew of health risks.  <a href="https://www.who.int/news-room/detail/24-04-2019-to-grow-up-healthy-children-need-to-sit-less-and-play-more">A 2019 article by the World Health Organization (WHO)</a> states that children need to spend less time sitting and more time playing. Indeed, research has shown that integrating play into educational activities has a significant impact on children’s cognitive and physical development. EyeClick engaged frog to design and launch <a href="https://playobie.com/?utm_source=social&amp;utm_medium=article&amp;utm_campaign=frog_intro">Obie</a>, a gaming system that directly addresses this need.
Meet Obie 
Obie is a truly convergent product that transforms the interactive play experience for children. Launched in December 2019, Obie is the result of a one-year, multiphase collaboration that began with initial research and go-to-market strategy, then went on to span all phases of design, from initial concepts to final packaging, and even included the design of a new, pop-up Obie store.“frog is a one-stop shop that provided us with all the services we needed for the project, enabling us to push the limit and take the product to a place that we couldn’t imagine ourselves when we started it,” said Ariel Almos, EyeClick’s CEO and founder.
Eliminating Boundaries 
Using sophisticated projection technology and 3D sensors, Obie eliminates the boundaries between physical and digital play by turning any surface into an interactive playground. Together, EyeClick and frog developed Obie as a 4-in-1 product, able to offer floor, table, wall and avatar interactive gaming experience with a simple rotation of the optical head. Collaborating with EyeClick’s R&amp;D team, frog designed solutions for the system’s technical challenges, including definition of the component layout and concepts to ensure the product dissipates heat properly.
Understanding the Customer 
The frog and EyeClick team began with initial market research, identifying the specific needs of their target customers. Through a series of on-site sessions that informed the launch of the new Obie brand as well as defined the technical requirements for the product, the frog team was able to move forward into the design phases. The result is a physical, projection-based gaming product that is more versatile, lightweight, portable and affordable than any previous system in its category. frog also designed multiple touchpoints in Obie’s surrounding digital ecosystem, including an app and an e-commerce website.
The Future of Play 
EyeClick’s interactive products are already installed in thousands of venues like educational facilities, family entertainment centers, healthcare facilities, hotels, museums, retail stores and restaurants. Obie harnesses the power of active play, bringing it to a much wider audience—bridging the gap between digital and physical gaming, and giving more kids more reason to get up and get moving.

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The Obie engagement tapped into frog expertise at each phase, including strategy, branding, interaction, industrial and visual design, as well as mechanical engineering.

6 Disciplines

Obie is the most versatile in its category, with a rotating optical head that allows for easy projection on floors, tables, walls and avatar gaming.

4 Modes in 1

At only 3kg, Obie is more manageable and portable than competitors, and weighs 14kg less than previous models.

-14kg Weight Reduction

By offering a new way to engage in active play, Obie raises the bar for interactive kids entertainment. Launched in North America, Obie is already reaching target customers. Along with its successful market reception, Obie’s innovative design has generated excitement across teams at EyeClick.

Insuring a Better Customer Experience

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“What is the role of insurance in an individual’s everyday life? frog worked with AXA Italy to introduce mobile services that are relevant, valuable, and easy to access, through conversational interfaces, streamlined workflows and innovative features. Together we brought to life a new way to approach insurance.”

Reinventing the customer experience in insurance is a key step in the transition from insurance provider to partner. To address the challenge, AXA Italy approached frog. Together we articulated the foundational customer experience concept and technology platforms to design, develop and launch My AXA, which offers new innovative and efficient services.

My AXA guides a user through otherwise time-consuming or stressful tasks, such as reporting an accident or locating roadside assistance in real-time. In doing so, it simplifies administration to allow AXA customers to focus on what is most important.

Interaction over Administration

My AXA uses a conversational user interface (UI) to simplify access to insurance information and functionalities, replacing jargon with clear language. The result is a more human, yet digital experience that improves transparency and helps win customer trust.

A Conversational Interface

frog exercised our technology expertise to implement an end-to-end future proof solution: iOS and Android native apps built with modern languages and frameworks (Swift 4, Kotlin, GraphQL) for optimal UX, and a cloud-native, API-first backend with a microservices architecture, deployed to AWS and Openshift with a complete DevOps toolchain.

Innovating with Technology

AXA Italy and frog collaborated closely from concept through design and development. Throughout the program, frog facilitated a lean development process, applying its expertise in Agile and SCRUM to get My AXA to market in just six months.

Agile Collaboration

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frog establishes the design and technology foundation for MyAXA, beginning the agile process and conducting preliminary concept testing with users.




April 2018

frog and AXA Italy collaborated to design, develop and test the My AXA native applications and supporting cloud-based platform.


6 Months

The My AXA application for iOS and Android goes live on the Italian App Store and Play Store.

October 2018

Following the launch of My AXA, AXA Italy is measuring KPIs and planning the next steps in the ongoing customer experience evolution.

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The San Francisco Museum of Modern Art (SFMOMA), one of the most influential cultural institutions in the US, is a recognized leader in using technology to engage art lovers and bring art to new audiences. For its Spring 2018 special exhibition, “Rene Magritte: The Fifth Season,” SFMOMA asked frog to help them create an “Interpretive Gallery” in which museum visitors could further experience “the paradoxes at work in reality” that Magritte explored in his late-career work.

“Our goal is to help visitors connect to the themes of the exhibition in playful, visceral way, while also encouraging them to see their everyday surroundings in a new light.” Says Neal Benezra, the Helen and Charles Schwab Director of SFMOMA. “On a deeper level, the Interpretive Gallery also serves as a reminder that artists have always been interested in breaking down the boundaries between natural and artificial realities—anticipating much of the work in VR and AR being done today.”
Inspired by the visual puns and paradoxes found in Magritte’s works from this period, the Magritte Interpretive Gallery presents a series of altered and augmented “windows.” Each window invites visitors to be “seen,” while simultaneously obstructing and alerting their perception of reality.
Some windows function as digital mirrors in which the visitors’ reflections do not behave as expected. Other windows sense visitors’ presence and open a gateway into another, augmented reality. The windows become both portals and problems, challenging expectations of what could and should be seen.
With the use of advanced, depth-sensing cameras and motion-tracking technology, the digital scenes in the windows draw on Magritte’s visual strategies. They also add a temporal twist, engaging the visitor in a brief journey by suspending and altering reality and perception. The combination of visual design and human-computer interaction creates a seamless experience activated by the presence of the visitor.
“We wanted to make the technology disappear as much as possible,” said Charles Yust, Principal Design Technologist and frog’s Project Lead. “There’s a mountain of coding, hardware integration, and software integration but all of that is in the service of creating a sense of ‘magic’. That’s what Magritte was achieving with just oil and canvas and we wanted to honor that while taking a modern day approach.” 
In the making of the Interpretive Gallery, frog worked with SFMOMA’s Curatorial, Digital, Marketing, Exhibitions, and Visitor Experience staff as well as content strategists, fabricators, and designers. Together, the team found a modern interpretation of “the real with the mystery that is in the real” that we think Magritte himself would have enjoyed.
“frog typically works in service of solving problems, answering questions or otherwise providing clarity for our clients,&#8221; said Oonie Chase, Executive Creative Director. &#8220;Working with SFMOMA, we had the rare chance to design in service of raising questions, and to do so with Magritte, the undisputed master of visual enigmas. Working with SFMOMA is a dream project for frog; the way the museum is using technology to spur and expand engagement with art is incredibly inspiring.”

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