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Startup Growth

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Restoring the Promise of the Natural Internet

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A Catalyst for the Future  of Personal Audio

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Augmented Reality Meets Fine Art

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Rethinking the Pelvic Exam

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Breathing Life into Lumen

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Reimagining the Ride Ahead

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Great Work Happens Every Day

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Ultrasound UX Goes “Supersonic”

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Driving Digital Design

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Designing a Next Generation Experience

Imagine and build experiences, products and businesses that disrupt the status quo, win hearts and realize the future.

Imagine and build experiences, products and businesses that disrupt the status quo, win hearts and realize the future.

Bring bold ideas to life

Designing a consumer air mask for pandemic times 


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In the pandemic era, confidence that the air we breathe is safe and healthy often comes at the cost of comfort and human connection. JustAir invented a way to have it all.


In 2014, the threat of Ebola prompted medical device inventor and entrepreneur Dan Burnett to conceive of a mask that actively filters air, ensuring every breath is virus-free. It was an excellent idea, and as the supply of surgical and N95 masks faltered at the onset of the COVID-19 pandemic, he knew such technology could help. Frontline medical professionals have been forced to go to extreme lengths, wearing filtered helmets and respirators so tight they leave their faces cut and bruised. So Burnett unpacked his 2014 patents and decided to find a better way. 
Burnett joined forces with frog, and they set out to design a comfortable HEPA-filtered mask that would be the safest in the world. But while the wearer’s safety and comfort are critical, medical workers tending to fearful patients or parents traveling with young children also need to communicate and connect with the people around them—a need not addressed by existing PPE. By balancing wearability and aesthetics with the functional imperatives of an air mask, they aimed to create PPE technology that is as inviting as it is safe.The frog team explored various concepts and configurations to determine the best size, weight distribution, and component placement for maximum wearability. Airflow simulation and analysis also helped identify the most optimal configurations.  
Ultimately, frog’s industrial designers and engineers were able to create JustAir, an adaptive air mask that is both functional and fashionable enough for daily consumer use. By shrinking the power, filter and air circulation components into a small module that sits behind the wearer’s head, JustAir is small and ergonomic enough for casual use, yet powerful enough for front line workers.

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As COVID precautions become a fixture of daily life, consumers are looking for more functional, fashionable and seamless face mask options. Just Air fills this need by combining the high-performance filtration of industrial air masks with the aesthetic sense of today’s consumer tech.

A Biopharmaceutical Company that Puts the Patient First

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“The team at frog partnered closely with us to meet with the people living with TNBC in their homes and to really understand their experience, pain points and lives. From there, frog turned those perspectives into ideation sessions with our team to explore potential concepts that could create an enhanced patient experience.”


The insights delivered by frog helped fuel the evolution of a truly patient-centric biopharmaceutical company.


Why would a biopharmaceutical company care about patient experience, you ask? More and more, healthcare companies are realizing that the best care solutions extend far beyond the discovery or delivery of medications—rather they need to cater to a person’s entire care ecosystem. This is why Immunomedics partnered with frog on in-depth design research to uncover insights about the patient journey that would help them evolve into a more patient-centric bio-tech company.
Starting with the patient journey 
The initial challenge for frog was to help Immunomedics conduct research on the patient journey in order to uncover pain points and needs left unmet by healthcare providers and treatments alone. We started by looking at those affected by Triple Negative Breast Cancer (TNBC), which is an aggressive cancer with limited effective treatment options and innovation in recent years. Together, we conducted in-depth field research to understand the full ecosystem of care and support. Through interviews with women with TNBC, as well as their caregivers, healthcare providers and cancer care advocates, frog gained critical insights that led to the development of a three-part platform to address the specific needs, motivations and pain points of women with TNBC. “Ultimately, our engagement resulted in the creation of a digital community platform that provides a trusted space for people affected by cancer to share their stories and reliable resources,” says Immunomedics.
The resulting “Her Story” concept was designed as an online platform meant to disrupt the lack of trusted information surrounding this aggressive cancer by providing women with TNBC with affirmation, connection and community. In the “Her Story” platform, people living with TNBC share their experiences with others with TNBC and with the broader community, as well as access crucial information about this type of cancer.
In 2018, Immunomedics took these concepts to market with the launch of Humanly, a platform designed to celebrate the humanity of people living with cancer and provide guidance and support. The company evolved the “Her Story” concept and to reach a wider audience by addressing all people living with cancer. Our Stories on Humanly provides comprehensive and personalized information and resources across every stage of living with cancer. Our Stories allows users to connect with others at similar stages in their journey to share their advice, encouragement, resources and support.
Insights lead to actions 
In addition to the concept for Her Story, we also designed an immersive patient-experience environment for Immunomedics that helped to define the company’s ethos around patient-centricity. The assets we created for the boardroom—including stories and insights from our research—lived on as a tangible reminder of the kinds of decisions the company would continue to make.

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Today, Immunomedics continues on its mission to boldly deliver next-generation antibody-drug conjugate therapies for people with hard-to-treat cancers. The company was recently granted accelerated approval for Trodelvy in TNBC, while subsequent data from its ASCENT Ph 3 study demonstrated compelling efficacy including a doubling of overall survival and a near tripling of progression-free survival. The company continues to support Humanly as a platform for those impacted by cancer, with a broader commitment to infuse patient experience into all aspects of its culture. The company was recently acquired by Gilead Sciences.

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Orchid is a suite of open source tools and cryptographic protocols developed and run by people who want the internet to extend our natural human freedom, not curtail it. frog helped develop a brand strategy and identity to bring this highly technical and complex concept to life, allowing Orchid to become accessible and digestible to a global market of developers. Orchid is a frogVentures™ company that is funded by Tuesday Capital, a frogVentures™ partner.

frog helped bring Orchid’s platform to life by visualizing the brand and language. Through collaboration, we created an extensible design language system with an ecosystem of visual assets, which allows users to participate in Orchid’s open marketplace for bandwidth as freely and naturally as we coexist among nature.

Expressing the Natural Internet

The ecosystem of visual assets the team created included discrete illustrations that can be built in a myriad of ways to create dynamic new patterns and designs. By using micro brand assets that are highly malleable but stick within the rules, Orchid is able to continue expressing their brand throughout every interaction and touchpoint.

Micro Brand Assets

The Orchid brand mark is a circular formation that takes inspiration from the emergent self-organizing behavior found in nature. People join the Orchid platform to freely contribute and connect, creating a harmonious system of mutual exchange. The brand mark illustrates this harmonious system with individual 'nodes' joining the platform, helping others to access the open internet.

A Mark with a Meaning

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We worked alongside the Orchid team to develop and visualize their brand and identity.

6 Weeks

Orchid launches their marketing website to the public.

March 2019

The network and protocol as an open-source platform launches. 

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frog continues to build on its partnership with Orchid as a supporter of the Orchid Network. 

Helping Physicians Adopt Emergency Telehealth Services


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“This excellent resource from frog should help health professionals around the world overcome their reservations about video consultations.” 

Telehealth services are crucial during the COVID-19 crisis. Doctors new to this way of working need immediate support. 


On a global scale, there is an urgent need to connect physicians and patients who are unable to meet in traditional settings as a result of the COVID-19 pandemic. Looking forward into an uncertain future, telehealth services will likely continue to play a critical role in delivering essential care. However, for many doctors, telehealth is a new and potentially intimidating way of working.
Launched in just nine days, the <a href="https://telehealthtoolbox.org/">Telehealth Toolbox</a> is a collection of guidelines and practical tools that aims to accelerate the adoption of telehealth practices by primary care physicians. The goal is to ease stress on the healthcare system by empowering more healthcare professionals to deliver telehealth. This should reduce unnecessary hospital visits and improve patient well-being overall.
The Telehealth Toolbox is a pro-bono project conceived of and launched by frogs passionate about contributing to the COVID-19 relief effort. To make the guidance broadly accessible—and as a reflection of the diversity found on this multinational frog team—the Telehealth Toolbox is already available in five languages, including English, Spanish, French, German and Italian.
Knowing What Doctors Need Most 
During research for this project, frog found documentation and tools related to operating a telehealth service, but a lack of quickly digestible guidance and actionable tools that allow doctors to set up a fully remote practice fast. To develop the Telehealth Toolbox, frog conducted remote interviews with seven doctors who provided necessary background on the challenge, tested iterations of the concept and shared the Telehealth Toolbox across their networks.
Throughout this accelerated qualitative research phase, the frog team found there are three core steps on a physician’s journey toward launching telehealth services, each with mission-critical questions for doctors to answer for themselves and their patients along the way:
<ol>
<li>Preparing a practice: What communication channels are right for me and my patients? What environment, technology and tools do I need to practice? How do my methods and processes translate into a remote environment?</li>
<li>Preparing patients: What do my patients need to know to get started? What expectations around services should I set? How can I help patients manage remote health visits from a technical standpoint?</li>
<li>Delivering remote care: How do I assure my patient that telehealth services are confidential and secure? How do I perform clinical assessments remotely? How do I guide patients on what comes next?</li>
</ol>
These steps leveraged existing research by respected sources including the <a href="https://www.globenewswire.com/Tracker?data=XqQCFfpXVPFfeTxA7HhiThN_4Q_xeZkJEku45dVULNZ65i5t7Dvi9mwoOCz6eBkcInE25fqAEzewZH9UiWLZPn9RAC3oV4gHG91dLACcW7noNzl1sUKZonf9JVBhWV4g-t7JwucFDOPYxtCxZX8uzltikvvI-4ia2OLQSfutlIyk_OiaXG-yycF8Lv5O0Veqg0STSVqaO3Fmm9EvqZ7nWg==">Oxford Centre for Evidence-Based Medicine</a>, the <a href="https://www.globenewswire.com/Tracker?data=ZwxaIDcTSi-NCi0jTkydDIbywtB1Itfj-jWtKuJI_-6RUZl0rAavroqYw-uZxsSNocxhC5PjgW_69Olbb_mej3ZgEFl-dsX1tXMqHhhnXowLnnflHOjPyGqcq_KJ1FUI">American Association of Family Practitioners</a> and the <a href="https://www.globenewswire.com/Tracker?data=ZwxaIDcTSi-NCi0jTkydDBTQG8SuZZcXR6TchEgnXZdc0ZKU9IAz9s8menmnGPkK7IIQofOGtU6m1qQ2bx_ylLO-YgwxYkiVr-9IzjK8qYs=">American Medical Association</a>. At each, the Telehealth Toolbox offers essential, actionable guidance for physicians, as well as links to more available information and resources in context of where they are in their journey.

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frogs from studios across Europe translated the Telehealth Toolbox into multiple languages to increase access. 

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The multidisciplinary frog team followed an accelerated track of rapid research, design and development, launching in just nine days. 

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The Telehealth Toolbox has been accessed more than 18,000 times in countries all over the globe.

18,000+

The COVID-19 pandemic has had a dramatic impact on how we all live, work and communicate. Today, many are feeling anxious, scared and unsettled about their near and long-term futures. At frog, we believe that form follows emotion, which is why many on the global team have been looking for ways to channel unsettled feelings about the crisis into a call to action to use design for greater good. The Telehealth Toolbox is one example of a multi-disciplinary, grassroots effort by frog designers, strategists, program managers and technologists that offers immediate benefit to doctors and patients during the pandemic, and will have lasting value for the healthcare system going forward. The Telehealth Toolbox has gone on to win Gold in the New York Design Awards, and also earned an Honorable Mention in the FastCo Innovation by Design Awards Health category and the SFDW Awards.

Rapid-Response Design for COVID-19 Ventilator Crisis

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“We loved working with the frog team. Their guidance on positioning and communications around the Spiro Wave device and Emergency Ventilator Response initiative helped us take this fluid, fast-paced project, and align all parties on a clear path for success.”

One of the most pressing shortages hospitals face during the COVID-19 emergency is a lack of ventilators.


On March 27, 2020, frog joined the Emergency Ventilator Response team in its mission to design, produce and distribute a low-cost, easy-to-manufacture automated resuscitator to help meet the growing demands on our healthcare systems amid the coronavirus pandemic. Frog worked closely with Newlab, the home to over 800 world-class inventors, engineers, and entrepreneurs applying technology to things that matter. Newlab members and staff, along with member company and product design firm 10xBeta, initiated the response and facilitated the rapid collaboration and transformative innovation required to respond to the crisis.
The goal of the initiative was to gather a crisis response team of leading designers, engineers, volunteer researchers, public health experts, critical care physicians, and members of the business community from across the country to create a medical device that could be manufactured quickly, at scale, and at a fraction of the cost of traditional ventilators, along with a brand and communications strategy that would help communicate the need to the world.
Within 48 minutes of the request, frog assembled a ten-person team to create a website that could take hospital distribution requests, donations and submissions for manufacturing partners. Within 48 hours, the frog team had led remote collaboration workshops to define and name the initiative and the Spiro Wave device. frog helped to organize the emergency response team around a dynamic pre-launch plan including the name, website and communications around Spiro Wave, which helped the team secure partnerships and begin Emergency Use Authorization discussions with the FDA.

Traditional ventilators have more than 650 components, over one million lines of code, and are sold to hospitals at $30,000 per unit. With the cost and timing constraints involved, it will take months for larger-scale manufacturers to ramp up production of full-feature ventilators to address the shortage. 


Challenges for traditional ventilators

The Emergency Ventilator Response team  brought partners together to create the Spiro Wave, inspired by MIT’s E-vent, an emergency ventilation device that helps hospitals expand their capacity to care for patients during this crisis. It is designed for rapid manufacturing, leverages low-cost, readily available components and is ready for distribution through partners and municipalities. 


A low-cost, rapid-response solution

The frog team, in collaboration with the Emergency Ventilator Response team, helped to organize the fast-paced emergency response team’s final push to get these life-saving devices into NYC hospitals, despite the hurdles of working with remote teams across a number of organizations. 


Clear communication helps align priorities 

We implemented the following tools to facilitate remote collaboration among the Emergency Response Team:
— Microsoft Teams &amp; Zoom for face-to-face meetings when we couldn’t be in the same room 
— Slack to keep on top of group conversations and communications 
— Google Drive and SharePoint to keep on top of collaborative documents 
— Miro for remote whiteboarding and collaborative brainstorming 
— Figma for collaborative design and delivery of the final marketing and communications website 
— Contentful CMS to allow team members to quickly update text with each legal review

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RESPIRO 5

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The amount of patients hospitalized due to COVID-19 that will need ventilation while regions across the globe are facing ventilator shortages.

The Emergency Ventilator Response Team is on track to produce 500 units per day at their lead manufacturing facility in Long Island City, New York. As donations and manufacturing partners increase, so does the daily output of Spiro Wave. The Emergency Ventilator Response team anticipates production to scale to other global cities in the near future. 

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The time it took for frog to develop the communication plan and website for the Emergency Ventilator Response Team. We remained a close partner through pre-launch, as counsel and front line response, to make updates for legal and FDA compliance measures along with partner feedback. 

48 hours

The Spiro Wave will be made available to medical device manufacturers capable of assisting in scaling the production and distribution  of these devices across the country and around the world. In addition, frog helped to design and launch a fully-functional communications website through which interested parties can either request devices for their hospital, request to become a manufacturing partner or donate funds to ensure hospitals are provided with the devices they need regardless of ability to pay.


All images courtesy of <a href="https://www.10xbeta.com" target="_blank" rel="noopener">10XBeta</a> design.

DesignOps: Remote Collaboration


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Remote design capabilities are now essential. Learn the blueprint for remote design collaboration used by teams at frog, a global design consultancy, that supports creativity and impact when teams can’t be together.


As design teams have grown larger and travel constraints continue to change, distributed teams and remote collaboration are a new reality to which designers and their collaborators must adapt. This, of course, poses certain challenges, especially to creative teams that thrive on in-person interactions. DesignOps helps amplify creativity and impact at scale so design teams can do their best work, face-to-face, across town or a world away. When the situations arise that demand unexpected remote collaboration, efforts don’t have to grind to a halt. Teams that have a playbook for remote design collaboration experience less anxiety and stress, leading to better and more reliable design outcomes.

This 1-day intensive workshop is conducted remotely and focuses on setting up your design team for successful remote work and collaboration. Best for 5-10 participants.


1-Day Remote Intensive

Our 3-day deep dive is also conducted remotely. The 8-part session focuses on using DesignOps to successfully scale your design teams for peak efficacy and impact within your organization. Best for 5-10 participants.

3-Day Remote Deep Dive

We also offer custom workshops in which we create and tailor a curriculum that is highly specific to your needs. This can include deeper dives into one area that your team needs help in, supporting a larger group, or different breakout sessions by specific topics. For custom development, we work with you before and after the workshop to make sure all your specific needs are met.

Custom DesignOps Development

Through our DesignOps framework and workshops, we provide the best practices, tools and processes needed to foster design, creativity and collaboration across remote teams who are new to this way of work.

Transforming the State of Play for Kids

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“frog brought a multidisciplinary team of world-class experts in their fields and an understanding of our desired market, audience and user experience. frog’s ability to come up with numerous innovative ideas was crucial for this success.”


frog and EyeClick partner to design a digital gaming system that has kids jumping for joy.

Sit Less, Play More 
The need for Obie is clear: children are increasingly living a sedentary lifestyle, which comes with a slew of health risks.  <a href="https://www.who.int/news-room/detail/24-04-2019-to-grow-up-healthy-children-need-to-sit-less-and-play-more">A 2019 article by the World Health Organization (WHO)</a> states that children need to spend less time sitting and more time playing. Indeed, research has shown that integrating play into educational activities has a significant impact on children’s cognitive and physical development. EyeClick engaged frog to design and launch <a href="https://playobie.com/?utm_source=social&amp;utm_medium=article&amp;utm_campaign=frog_intro">Obie</a>, a gaming system that directly addresses this need.
Meet Obie 
Obie is a truly convergent product that transforms the interactive play experience for children. Launched in December 2019, Obie is the result of a one-year, multiphase collaboration that began with initial research and go-to-market strategy, then went on to span all phases of design, from initial concepts to final packaging, and even included the design of a new, pop-up Obie store.“frog is a one-stop shop that provided us with all the services we needed for the project, enabling us to push the limit and take the product to a place that we couldn’t imagine ourselves when we started it,” said Ariel Almos, EyeClick’s CEO and founder.
Eliminating Boundaries 
Using sophisticated projection technology and 3D sensors, Obie eliminates the boundaries between physical and digital play by turning any surface into an interactive playground. Together, EyeClick and frog developed Obie as a 4-in-1 product, able to offer floor, table, wall and avatar interactive gaming experience with a simple rotation of the optical head. Collaborating with EyeClick’s R&amp;D team, frog designed solutions for the system’s technical challenges, including definition of the component layout and concepts to ensure the product dissipates heat properly.
Understanding the Customer 
The frog and EyeClick team began with initial market research, identifying the specific needs of their target customers. Through a series of on-site sessions that informed the launch of the new Obie brand as well as defined the technical requirements for the product, the frog team was able to move forward into the design phases. The result is a physical, projection-based gaming product that is more versatile, lightweight, portable and affordable than any previous system in its category. frog also designed multiple touchpoints in Obie’s surrounding digital ecosystem, including an app and an e-commerce website.
The Future of Play 
EyeClick’s interactive products are already installed in thousands of venues like educational facilities, family entertainment centers, healthcare facilities, hotels, museums, retail stores and restaurants. Obie harnesses the power of active play, bringing it to a much wider audience—bridging the gap between digital and physical gaming, and giving more kids more reason to get up and get moving.

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The Obie engagement tapped into frog expertise at each phase, including strategy, branding, interaction, industrial and visual design, as well as mechanical engineering.

6 Disciplines

Obie is the most versatile in its category, with a rotating optical head that allows for easy projection on floors, tables, walls and avatar gaming.

4 Modes in 1

At only 3kg, Obie is more manageable and portable than competitors, and weighs 14kg less than previous models.

-14kg Weight Reduction

By offering a new way to engage in active play, Obie raises the bar for interactive kids entertainment. Launched in North America, Obie is already reaching target customers. Along with its successful market reception, Obie’s innovative design has generated excitement across teams at EyeClick.

Insuring a Better Customer Experience

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“What is the role of insurance in an individual’s everyday life? frog worked with AXA Italy to introduce mobile services that are relevant, valuable, and easy to access, through conversational interfaces, streamlined workflows and innovative features. Together we brought to life a new way to approach insurance.”

Reinventing the customer experience in insurance is a key step in the transition from insurance provider to partner. To address the challenge, AXA Italy approached frog. Together we articulated the foundational customer experience concept and technology platforms to design, develop and launch My AXA, which offers new innovative and efficient services.

My AXA guides a user through otherwise time-consuming or stressful tasks, such as reporting an accident or locating roadside assistance in real-time. In doing so, it simplifies administration to allow AXA customers to focus on what is most important.

Interaction over Administration

My AXA uses a conversational user interface (UI) to simplify access to insurance information and functionalities, replacing jargon with clear language. The result is a more human, yet digital experience that improves transparency and helps win customer trust.

A Conversational Interface

frog exercised our technology expertise to implement an end-to-end future proof solution: iOS and Android native apps built with modern languages and frameworks (Swift 4, Kotlin, GraphQL) for optimal UX, and a cloud-native, API-first backend with a microservices architecture, deployed to AWS and Openshift with a complete DevOps toolchain.

Innovating with Technology

AXA Italy and frog collaborated closely from concept through design and development. Throughout the program, frog facilitated a lean development process, applying its expertise in Agile and SCRUM to get My AXA to market in just six months.

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