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frog-Cap-Invent-logo

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france

Inspiring tomorrow’s shopping innovations

A Testing Ground for the Future of Retail

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Testing new ideas

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How CornerShop solves the retail innovation pain points  

From initial idea to super scale 

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A crucial tool for learning about new technologies but lacking real-world context around customer interest and staff ability to understand and operate.  

Lab testing

A safe and flexible environment for real-world testing where we can validate learnings and iterate fast to discover exactly what and how we would test in a full store.  

CornerShop

Allows the new product, experience or service to be tested across different store types and locations, and to explore live interactions with store systems and processes. 

Pilot Stores

Once customer need, operational process and technology across all major variations have been validated, scaling can prove the business case and realize the value. 

Scale

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The increasing acceleration of   technology and consumer’s demand for more from their instore experiences is forcing retailers and brands to strive for increasingly innovative ways to engage with their customers. We wanted to find a way to help our clients take risks. 

Striving for change

Challenge

In a retail context, taking risks means rapid test and learn cycles, as well as identifying strong signals to give the confidence to move new ideas and technologies faster through the innovation funnel. CornerShop is a pop-up retail space solution that enables us to play safely with risk.

Taking risks

Solution

Since we first opened our doors, we’ve helped clients understand consumer needs by testing and learning across multiple live pop-ups, imagining and building and testing unique experiences—ranging from true frictionless shopping to connected packaging and clothing.

Open for business

Outcome

Project highlights

Accelerating positive innovation 

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Five concepts we have tested in Cornershop 

What we're learning 

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<a href="https://www.frog.co/contact">Get in touch today</a> to learn how we can help you deliver the future of retail.

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frog_icon_Abstrac_retail

Meeting the evolving needs of retailers and brands

Designing a Frictionless Future for Dunkin’ Customers

Re-inventing the Urban Neighborhood Sports and Entertainment Experience

How CornerShop solves the retail innovation pain points  

The missing piece of the puzzle

Leveraging real-time insights and optimizing processes with the People Data Centre

Creating Consumer Insights at Scale

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State-of-the-art analytics 

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Unilever’s data was being provided and analyzed by different suppliers, they wanted to pivot to in-house data infrastructure as a way of saving resources and generating additional value.

In-house data powerhouse

Following an insights and market research phase, our approach was to start small with pilots in selected markets to demonstrate value, before expanding to multi-functions and multi-markets.

A collaborative drive

By collating data from multiple sources and leveraging a global data science capability, the PDC delivers unparalleled insights and is the heart of Unilever's consumer-centric digital revolution. 

Consumer-centric at heart

Understanding wants and needs

The PDC was developed as a service to help brands within Unilever go to market using the three core categories of digital marketing, advanced analytics and technology. We achieved this with four supporting pillars:

Building the service pillars of the PDC 

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Unilever estimate they’re currently saving <a href="https://www.capgemini.com/gb-en/solutions/people-data-centre/" target="_blank">30 million euros a year</a>. This means the PDC is half the cost of traditional consumer intelligence—and delivers insights twice as fast.

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Exponential knowledge processing 

Transforming Pet Care with AI

Pioneering Mobility Solutions with Data Transformation

Deepening Customer Engagement with IKEA Retail

frog and IKEA Retail (Ingka Group) worked together to transform an underutilized customer club into a core part of its customer engagement strategy

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IKEA_living-room_header

Creating a more rewarding experience  

How does it work? 

Collecting reward keys 

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IKEA saw that their customer club had potential to engage more members, in more meaningful ways. They wanted a new rewards concept that would activate support and recruit members towards the highest form of engagement—their home furnishing project journeys.

Growing IKEA Family’s impact 

frog collaborated with IKEA to research, design and create a global rewards framework operating as a consistent way of rewarding customers across every country, whilst offering local countries flexibility to adjust.

Transforming engagement-driven loyalty 

After trials in Sweden and Spain, reward keys from IKEA Family has launched in Portugal, Italy and Australia. Work continues with frog to boost deployment to 27 markets, ensuring customers globally can benefit from a more rewarding experience.

Substantial growth, increased engagement 

Outcomes

Delivering at scale

IKEA’s expansion of the reward keys program shows confidence in the potential transformation to drive its membership engagement strategy forward and deepen relationships with customers.

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Expanding to engage the “many people”

Note: The images presented here are mock-ups and not reflective of the final solution.

Creating a Loyalty Program to Deepen Customer Relationships and Drive Cross-sell

Deepening Engagement & Loyalty with Their Best Customers

Launching a Holistic Health and Wellbeing App

Helping the largest health and fitness club in Europe beat the competition

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01_-_Hero

Project Overview

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02_-_Cluster

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03_-_Workout

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Setting digital strategy and a roadmap to start moving fast

A strategic design partnership

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05_-_Homepage

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07 - Spa

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06_-_Push_up

A holistic new proposition

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09_-_Design_system

Empowering Customers through a Best-in-Class Companion Experience with STC

Transcending the Telco Op Model

Building a venture to forge a new definition of value for SMARTY customers

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Project overview

Digital-only, SIM-only: Remove all clutter and complexity: SMARTY stands out among competitors as a highly optimized, digital-only, SIM-only brand and experience.

Agile Technology: Start lean, scale up fast: In six months, the SMARTY tech team had a cloud-native web app up and running. It has now matured into an enterprise-grade cloud infrastructure, resilient enough to handle rapidly increasing volumes of traffic. Supporting SMARTY’s ‘test and learn’ ethos to continuously improve the experience, the web team regularly runs A/B testing to improve conversion, retention and understanding of customer interactions.

Experience-led: Take note of feedback: SMARTY provides value to customers by listening carefully and often to their views on how to improve. Never straying far from its ethos, SMARTY has grown through word-of-mouth, with its customers proactively sharing their satisfaction with others.

Build capacity alongside product: Fuse expertise: SMARTY has been a multi-company, multi-geography design partnership from its outset: fusing frog’s expertise in design and technology with Three UK’s telco experience to launch and scale the new product in market. Digital marketing analytics, mobile app development, billing and network provisioning teams all unite to deliver the digital experience.

frog's work with SMARTY to disrupt the conventions of an overly complex and commoditized sector is underpinned by four pillars.

Disrupting telco conventions

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SMARTY’s mission has always been to find radical new ways to put mobile customers first. Following a swift build, launch and scale, the next opportunity was to grow the business while retaining SMARTY'S purpose, customer base and innovative differentiation in the telco market.

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	France		FR

	Global		EN
	France		FR

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