Consumer Products

Interaction Evolved

Sensel — Morph

frog partnered with Sensel, an early-stage start-up and graduate of Stanford’s StartX accelerator, to develop the strategy, design, and launch of the Sensel Morph, a next-generation input device that allows creators and innovators to explore endless possibilities in music, art, gaming and beyond. Sensel is a frogVentures™ portfolio company.

For nearly 70 years, we have been interacting with computers using a keyboard, and for the past few decades with a mouse. With the rise of touchscreen technology and the Internet of Things, we’re long overdue for a more intuitive way to create and work with technology.

Ilya Rosenberg and Aaron Zarraga, co-founders of Sensel, an early-stage startup and graduate of Stanford’s StartX accelerator, saw tremendous potential for a new generation of input devices that could translate users’ intentions in far more expressive and intuitive ways. After developing their proprietary multi-touch pressure-sensing technology, Sensel turned to frogVentures to both partner on the design of their first product, and to help build a community around it.

At the size of an iPad and integrating more than 20,000 sensors, the Sensel Morph translates the detail, speed, expression, and power of touch unlike any other input device available on the market. Because Sensel’s technology measures force, not capacitance, it can detect far more than just the fingers and stylus pens required with today’s capacitive screens and trackpads. Indeed, Morph can detect any object or tool, from a paintbrush to a palette knife, drumsticks, and more.

To further facilitate custom interaction, Morph can be used with interchangeable flexible overlays that transform it into virtually any instrument or tool imaginable. The product will launch with seven overlay designs to choose from, including a QWERTY keyboard, an MPC-style MIDI controller, a piano, a drum pad, and a translucent “innovator’s” overlay which allows users to print their own custom interfaces.

frog began by establishing a strategic foundation for the design and development work to follow – working with the founders to both articulate the long-term intent of the company, then focus narrowly on the near-term milestones necessary to establish its trajectory. Next, the frog team provided a range of key venture strategy and design services, from brand identity and messaging to industrial design of the launch product and next generation devices, as well as interaction design for accompanying applications. Along the way, Sensel developed and refined prototypes and software according to frog’s product and interaction designs. Within six short weeks, prototypes converged into what would become the Morph and its accompanying suite of developer tools.

Throughout the collaboration, work was guided by the Sensel promise: to capture the complete richness and nuance of human touch. Given the countless inputs the device can support, it was clear to the team that many of the most powerful uses of the technology would emerge from the early users themselves. With this in mind, the product, apps, and launch were architected to inspire a broad range of creatives, with initial emphasis on the musicians, artists, game developers, IoT innovators, and makers who are most likely to embrace and develop for the platform.

frog helped Sensel identify and build relationships with early adopters and key influencers among their target audiences. These first users saw immediate value in the technology, and began incorporating Morph into their creative processes, providing feedback along the way. The beta group’s inspiring work and experimentation were captured by frog’s film team, who then wove their stories into an engaging crowdfunding campaign to activate the creative community.

In working with Sensel, frog helped an early stage startup identify and develop for an influential initial market, leveraging their cutting-edge technology to revolutionize interaction and user experience.

The Morph campaign launched on Kickstarter in August 2015, and exceeded its fundraising goal by more than 7x. Since the Kickstarter launch, Sensel has won numerous accolades for its innovative design, including Best of Show at the 2017 SXSW Interactive Innovation Awards. frog continues to support Sensel as they move to full market launch and further company growth.

“When we needed help turning our best-in-class touch technology into a product and consumer-facing brand, we partnered with frogVentures because we trusted the team to help define our market and brand vision, refine the product, and get us to a successful launch. Throughout the program, we have been continually impressed by frog’s flexibility, creativity, and willingness to go above and beyond to deliver results that always surpassed our expectations.”

Ilya Rosenberg, Co-Founder and CEO of Sensel and Aaron Zarraga, Co-Founder and CTO of Sensel

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