Instilling Consumer Confidence Through Design

What financial services companies can do right now to strengthen relationships with their customers and start building the road to the next normal
Report

The coronavirus pandemic has put tremendous stress and uncertainty on both financial services firms and their customers. Millions of people have lost income or jobs, markets remain volatile as events continue to unfold, and individuals and organizations must sort through potentially confusing and conflicting advice on what safety and prevention measures to take.

As every good leader knows, managing perceptions is critical to managing a crisis. During this crisis, consumers have been forced to reassess their relationships with and commitments to various organizations, institutions and services. Consumers want to perceive that you are as committed to your relationship with them now as you were before the pandemic, and that you are taking steps to maintain and indeed strengthen that relationship.

it’s not necessarily the case that coronavirus has resulted in a breach of trust with your customers, taking proactive action to address their uncertainties can provide them confidence in your relationship going forward.

In this report, we’ll share strategies that will help you connect with your customers right now while simultaneously positioning you for success in the long run by inspiring new levels of customer confidence.

Download the Report to learn more about:

  • What financial services companies can do right now to strengthen relationships with their customers and start building the road to the next normal
  • The Four Pillars of Trust
  • Strategies and steps to help ensure your business and your customers are moving confidently forward with smart, design-driven decisions, solutions and digital products
Toshi Mogi

As AVP of Innovation Strategy at frog, Dr. Toshiharu (Toshi) Mogi leads the Financial Services Practice. With over 20 years of experience, Toshi leads frog engagement teams to incorporate design thinking, emerging technologies, market disruptions, and entrepreneurial methods to help clients identify opportunities, develop competitive growth strategies, and create new innovative products and experiences.

frog

frog is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.