Since our early days ushering in the era of personal computing, our rallying cry has been ‘form follows emotion.’ Today our work goes beyond individual forms—we design systems of brand, product, and service—but our focus on emotion remains. We strive to create the world as it should be, and our work results in experiences people love.
Our work fundamentally changes the way businesses and industries operate, creating measurable value for our clients, end users and society. Talk to our business development team about working with frog.
We are united by our shared passion to advance the human experience. Our diverse perspectives allow us to solve problems and uncover opportunities in unique ways.
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frog’s journey began in 1969 when Hartmut Esslinger founded esslinger design in the Black Forest of Germany, ushering in an era of emotional design in response to the mostly function-oriented products of the day. The firm became known for its work for German electronics brand WEGA and then Sony, generating more than 100 products, including the first standalone television set, the black-box Sony Trinitron, and the Walkman.
Esslinger’s products caught the eye of Steve Jobs, a multimillion-dollar deal was struck, esslinger design arrived in California, and the company took on a new name: frog design. In 1984, frog’s design language for Apple, first embodied by the Apple IIc system, launched with great fanfare and commercial success. The design was recognized by Time Magazine as the “Design of the Year” and inducted into the permanent collection at the Whitney Museum of Art.
During the 1980s and early 90s, frog moved to support the technological and cultural disruptions that clients were facing. Engineering, branding, and packaging became part of frog's core offering, working for clients such as Sun Microsystems, Packard Bell, Lufthansa, and Olympus. In the mid-1990s, frog led another dramatic shift in the design industry by incorporating software design for web and mobile.
In 2005, Hartmut Esslinger and Patricia Roller sold a majority stake of frog to Aricent and handed over leadership of the company. frog began large-scale UX and convergent collaborations with organizations like Microsoft, GE and Disney to create new software applications, mobile products and connected experiences that blurred the lines between physical and digital, and shaped an era of ubiquitous computing.
Today frog designs systems of brand, product and service that deliver distinctly better experiences. We look beyond point solutions and apply design to the creation of new strategies, complex ecosystems, and—in some cases—entirely new businesses. We are leading clients into the future by continuing to integrate new capabilities and platforms for design like intelligent systems, virtual reality, artificial intelligence and adaptive environments.