We are a global design and innovation consultancy

For fifty years we have helped organizations envision bold futures and design, build and scale innovative new businesses and customer experiences. Everything we do is inspired by people and measured by the outcomes our clients desire.

frog design workplace
Our History

Form Follows Emotion

frog’s journey began in 1969 when Hartmut Esslinger founded esslinger design in the Black Forest of Germany, ushering in an era of emotional design in response to the mostly function-oriented products of the day. The firm became known for its work for German electronics brand WEGA and then Sony, generating more than 100 products, including the first standalone television set, the black-box Sony Trinitron, and the Walkman.
WEGA concept 51K design by Hartmut Esslinger

The Apple Era

Esslinger’s products caught the eye of Steve Jobs, a multimillion-dollar deal was struck, esslinger design arrived in California, and the company took on a new name: frog design. In 1984, frog’s design language for Apple, first embodied by the Apple IIc system, launched with great fanfare and commercial success. The design was recognized by Time Magazine as the “Design of the Year” and inducted into the permanent collection at the Whitney Museum of Art.
Apple Snow White design by frog

Going Digital

During the 1980s and early 90s, frog moved to support the technological and cultural disruptions that clients were facing. Engineering, branding and packaging became part of frog's core innovation design offerings, working for clients such as Lufthansa, Olympus, Packard Bell and Sun Microsystems. In the mid-1990s, frog led another dramatic shift in the design industry by incorporating software design for web and mobile.
designing for disruption in tech

Design That Transforms

In 2005, Hartmut Esslinger and Patricia Roller sold a majority stake of frog to Aricent and handed over leadership of the company. frog began large-scale UX and convergent collaborations with organizations like Microsoft, GE and Disney to create new software applications, mobile products and connected experiences that blurred the lines between physical and digital design, shaping the era of ubiquitous computing.
abstract image for human-centered transformative design

New Design Frontiers

Today frog designs systems of brand, product and service that deliver distinctly better customer experiences. We look beyond point solutions and apply design thinking to the creation of new strategies, complex ecosystems and—in some cases—entirely new businesses. We are leading clients into the future by continuing to integrate new capabilities and platforms for strategic design like intelligent systems, virtual reality, artificial intelligence and adaptive environments.
Scaling new design frontiers with augmented reality
WEGA concept 51K design by Hartmut EsslingerApple Snow White design by frogdesigning for disruption in techabstract image for human-centered transformative designScaling new design frontiers with augmented reality

Our Offerings

Growth strategy services

Growth Strategy

We see growth strategy as a creative act in which we envision and explore innovative possibilities and define and de-risk your path to get there.
CX design and strategy

CX Strategy & Design

We help organizations develop truly differentiated customer experiences by building meaningful relationships with their customers.
Product strategy, design and delivery

Product Design & Delivery

We get you to market—fast—with products, apps, spaces, brands and services designed for the people that matter most: Your customers.
Org design, strategy, and activation

Org Activation

We use organizational design to help clients of any size tap into their own talent and strengths to enable, scale and sustain customer-centricity and innovation.
Venture Design

Venture Design

We partner with ventures at all scales and stages; we build new businesses with the world’s largest corporations, and work alongside founders of early-stage startups.

Our Studios

frog has global reach and local expertise. We can deploy large teams quickly and work at an international scale, and at the same time we can guide clients on local market needs. Find more information about each of our studios below.

Our Leadership

Andrew ZimmermanPresident
Anthony PannozzoChief Design Officer, North America and Asia
Ethan ImbodenVice President, Design and Global Head of Ventures
Borja BaturoneVice President, Growth and Strategy, Europe
Craig AyersChief Operating Officer and Chief Financial Officer
Thomas SuttonChief Design Officer, EMEA
Jona MooreVice President, Global Technology
Lisa JacksonGeneral Manager, frog Europe
Cyrus IpaktchiVice President, Legal & General Counsel
Timothy MoreyVice President, Global Strategy
Patrick KalaherVice President, Growth and Strategy, North America and Asia