Automotive &amp; Mobility

Communications

Consumer Products

Financial Services

Healthcare

Media

Retail

Social Impact

Technology

Brand Strategy, Design &amp; Performance

Client Collaborative

Connected World

Content &amp; Asset Management

Corporate Venture Building

CX Strategy, Design &amp; Performance

DesignOps

Engage at the Edge

Growth Strategy

Industrial Design

Innovation Strategy

Membership &amp; Loyalty

Organization Design

Product Design &amp; Build

Product Design &amp; Delivery

Service Design

Startup Growth

Sustainability

frog-cap-invent-logo

frog-Cap-Invent-logo

global

france

Leveraging real-time insights and optimizing processes with the People Data Centre

Creating Consumer Insights at Scale

unilever-creating-consumer-insights-at-scale-header

unilever-creating-consumer-insights-at-scale-Header

State-of-the-art analytics 

unilever-creating-consumer-insights-at-scale_01

normal

Unilever’s data was being provided and analyzed by different suppliers, they wanted to pivot to in-house data infrastructure as a way of saving resources and generating additional value.

In-house data powerhouse

Challenge

Following an insights and market research phase, our approach was to start small with pilots in selected markets to demonstrate value, before expanding to multi-functions and multi-markets.

A collaborative drive

Solution

By collating data from multiple sources and leveraging a global data science capability, the PDC delivers unparalleled insights and is the heart of Unilever's consumer-centric digital revolution. 

Consumer-centric at heart

Outcome

Project highlights

Understanding wants and needs

The PDC was developed as a service to help brands within Unilever go to market using the three core categories of digital marketing, advanced analytics and technology. We achieved this with four supporting pillars:

Building the service pillars of the PDC 

unilever-creating-consumer-insights-at-scale_02

unilever-creating-consumer-insights-at-scale_03

Unilever estimate they’re currently saving <a href="https://www.capgemini.com/gb-en/solutions/people-data-centre/" target="_blank">30 million euros a year</a>. This means the PDC is half the cost of traditional consumer intelligence—and delivers insights twice as fast.

unilever-creating-consumer-insights-at-scale_icon

Exponential knowledge processing 

Transforming Pet Care with AI

Pioneering Mobility Solutions with Data Transformation

Bringing Logistics into the Digital Realm

Hellmann takes recruiting into the future with a metaverse recruiting event

23_cs_hellmann_header-2

23_CS_Hellmann_header

Moving the Metaverse

itd_metaverse_1-2

itd_metaverse_1

keynote_metaverse_3

img_2

The challenge for Hellmann was to create a unique recruitment experience able to attract the right IT talent, communicate the company's corporate culture as being built on next-level tech and to position the brand as a future-ready organization. By leveraging the metaverse as the destination for this experience, Hellmann was able to showcase their ambitions and appeal to talent looking to work at the forefront of innovation for logistics.

Rethinking Recruiting

Hellmann’s recruiting event in the metaverse consisted of three parts: a clear storyline guiding people through the experience, a virtual world to explore and the ability to openly interact with Hellmann employees. Collaborating across strategy, storytelling, design and programming, our collaborative insights and ideas translated into models, interfaces, interactions, user flows and experiences in only eight weeks.

Building Blocks

Hellmann’s metaverse world saw some truly inspiring moments by guests, employees, competitors, partners and talent. It received massive amounts of earned media and press around the event. Hellmann has continued to build and practice internal use of metaverse environments for further collaborative tasks and events.

New Horizons

Launching Recruiting into the Metaverse

Next: More Metaverse Moments

Transcending the Telco Op Model

Putting Atmospheric CO2 to Work

connected-world-case-study-grid3-2

connected-world-case-study-Grid3

Aircapture’s system sequesters CO2 from ambient air and puts it directly into commercial use

23_frog_aircapture_header-3

23_frog_Aircapture_header-3

Reinventing the carbon economy

_23_frog_aircapture_01_scene

_23_frog_Aircapture_01_scene

Clearing the air

We’re proud of our partnership with Aircapture and look forward to developing many more innovative solutions in the fight against climate change.

23_frog_volvo_harnessing-data-for-leaner-and-greener-future-of-mobility-icon

Creating and scaling a circular carbon economy 

Build intelligent offerings, ecosystems and transformational solutions with frog.

Discover the New Connected World Offering

outline

connected_world-comp_video5-2

connected_world-comp_video5

Using Data for Reliable Power Generation 

Breathing Life into Lumen

Creating a Design Thinking Movement

21_case-study-cisco-01

21_Case-Study-Cisco-01

As enterprise computing continues to evolve at breakneck speeds, tech powerhouses like <a href="https://blogs.cisco.com/tag/design-thinking" target="_blank" rel="noopener">Cisco</a> are looking for new ways to stay lean, fast and hungry.

Opportunity 
Cisco was ready to create a transformation from within. The company has long had a passion for creating great products and has seen success with incorporating design methods. But current silos and systems were slowing them down, so it was time for a shake-up.
Outcome 
Together we developed and launched the Cisco Design Thinking program: a series of digital and tangible experiences that gave Cisco employees, partners and clients a new set of tools and methods to work better together.

The start of a movement
We were involved from the start, creating the strategy for bootstrapping the initiative, engaging stakeholders and tailoring design thinking practices for Cisco.
We engaged Cisco’s design leaders and key stakeholders in one-on-one sessions and workshops to develop the vision and program for Cisco Design Thinking. This initial phase helped create a Design Thinking program focused on the specific needs, challenges and opportunities for over 70,000 Cisco employees. These carefully orchestrated workshops yielded alignment, ownership and buy-in that energized the larger organization.
<img decoding="async" src="https://wp.frog.co/wp-content/uploads/2021/08/21_Case-Study-Cisco-02.jpg" width="100%" />
&nbsp;
Creating a native and unified design thinking practice
The first phase centered on tailoring design thinking approaches into a unified Cisco Design Thinking practice, including framework and tools and crafting a playbook.
Creating a Design Thinking framework and approach that felt truly native to Cisco was a critical step in rallying core constituencies and ensuring cultural fit for the long haul. Tailoring the framework was also an opportunity to communicate and highlight to beginners, newcomers and experienced practitioners key facets of design thinking critical to their success at Cisco.
The Cisco Design leadership decided to create an actual playbook to make Design Thinking approachable, engaging, practical and tangible. The result of a collective effort, the Design Thinking Playbook has become a cornerstone of Cisco’s Design Thinking program and a key adoption vector.
The Cisco Design Playbook teaches what Design Thinking is, and how to use it at Cisco. It offers practical tools for running workshops, understanding users and ideating in a human centric way. To date, 3,000 copies have been printed and shared with Cisco employees—and a second printing has already been started.
<img decoding="async" src="https://wp.frog.co/wp-content/uploads/2021/08/21_Case-Study-Cisco-03.gif" width="100%" />
Sharing the value of design
In addition to materials, we designed a creative space to use with clients and fellow employees. Each wall reflects the Cisco Design framework and its phases, as illustrated by the story of the Golden Gate bridge. The bridge is iconic for San Francisco and is a big part of the spirit of Cisco.

21_case-study-cisco-04

21_Case-Study-Cisco-04

“The Cisco Design Thinking Workshop taught us that it’s no longer about building the capabilities, but to empathize with our customers’ emotions how they think about engaging with Cisco. Learning about Cisco Design Thinking is a nice side benefit, but the ability to generate the valuable breakthrough ideas is priceless. I highly recommend other product managers and program leaders who want to win over customers for life to fully take advantage of this approach.” – Christina Wong, Head of CDX at Cisco describes the initiative.

"It’s when we put ourselves to think and feel like our customers, many out of the box and creative ideas emerge through the process."

Results
A year in, design thinking has now become a practice shared by thousands of Cisco employees across the organization, including product, sales and services teams.

	Global		EN
	France		FR

	Global		EN
	France		FR

Client Collaborative

Our Studios

Careers