frog design will expand its presence in Europe with the opening of a new studio in Amsterdam this September. “Amsterdam is one of the most innovative cities in Europe, and offers an extremely diverse and vibrant business hub,” says frog President Doreen Lorenzo. The new studio is the latest in frog’s outward expansion across Asia, Europe, and North America.
This week, frog Creative Director Jennifer Kilian will speak at the O’Reilly Where 2.0 Conference in Burlingame, CA, exploring the changing world of geospatial reasoning. Using frog’s creation of the Merian Scout Navigator digital travel guide as a jumping-off point, Jennifer will discuss the shifting focus of location-based services today – from the destination to the trip itself.
In the last year, we have seen a tipping point of public concern over global climate change. Companies that do not address sustainable design risk both legislative and financial repercussions, as the public distances itself from less responsible brands. On May 15-16, frogs Adam Richardson and Sara Todd will lead a two-day seminar with the Design Management Institute, drawing upon industry case studies to examine how sustainable design impacts choices of product planning, production partners, brand, and marketing.
Senior Strategist Gabriel Post will speak at a design symposium this week at McCombs Business School at the University of Texas. Co-hosted by the Center for Customer Insight and the Supply Chain Management Center of Excellence, the symposium will provide an opportunity for executives to look at best practices, issues, and opportunities of holistic product design – from raw material acquisition to user satisfaction.
This week, frog Principal Technologist Josh Klein will speak at the 2008 Art Center Design Conference: Serious Play. Revisiting the topic of his recent TEDTalk, Josh will explain his work training crows to collect change – a project he hopes can create mutually beneficial relationships with animals adapted to human ecologies. The conference explores the role of play in business, science, technology, the arts, and other fields.
No longer does personalization mean a simple adjustment of color or decal; it encompasses the entire system of physical and informational parts - the structure of information on a website, the modular creation of a machine, the applications on a cellphone. On May 8, frog Chief Creative Officer Mark Rolston will share his thoughts in a panel discussion on “The Future of Personalization,” at Mobile Entertainment Market 2008 in Cannes, France.