SXSW 2014

frog Speakers

Designing Smart
Objects for
Emotional People

Jennifer Dunnam
March 7, 4:15-4:30pm

ACC ballroom e
500 E Cesar Chavez St

Wearable technology, smart meters, and networked devices have generated an environment of abundant digital chatter. It’s now socially acceptable to compete with your FuelBand, send a text to your thermostat, and argue with Siri. Our eagerness to communicate with objects as we would a friend points to a new criterion for designing intelligent products. We want our technology to be smart, but also deeply personal. This presentation will outline the opportunities and risks associated with designing smart objects for emotional people. Through stories of emerging products and experimental research endeavors, it will highlight the fine line designers must walk between enhancing the emotional intelligence of individuals, and replacing it. #AIemotions

Design Thinking to
Bring Water for All

Gaurav Bhushan and Jennifer Lee
March 8, 3:30-4:30pm

ACC, Room 10AB
500 E Cesar Chavez St

Over the next twenty years in India, an estimated 220 million people will move from the countryside to cities with many resettling in urban slums. With migration comes increased demand for utilities, including the need for clean drinking water. Already a daily struggle, a failure to secure clean water creates significant social and economic upheaval, shaping the very fabric of city life. How can the smart use of connectivity, sensors and cloud services help meet this demand? frog will share a recent design research study that explored the drinking water ecosystem in India’s urban slums. The insights gathered from this research will inform how technology and innovative service models can potentially deliver water for all. #designh20

The Quantified Artist: Biometric Augmented Reality

Robert Tuttle
March 8, 12:30-1:30pm

Hyatt Regency, Texas Ballroom 1-4
208 Barton Springs Rd

Biometric, motion, and audio sensing can digitally augment live music to enhance the audience experience and deliver more entertainment value while generating new interest in and preserving the positive cultural impact of the performing arts. This session introduces the "Gigitizer" concept bringing an array of multimedia capture, analysis, and visualization to provide a quantified "digital backstage" view of live classical wind and string instrumental chamber music rigged up with emerging hardware such as the Hexoskin wearable vest for artist biometrics and Kinect 2 motion sensor for physical movement along with real-time pitch and rhythm tracking. "Small Data" science, interaction design, and creative technology topics will be explored in depth while opening up the hood on raw sensor processing, networking, and data visualization techniques in the context of an immersive augmented reality concert experience. #bioarmusic

Aging in place with the internet of things

Lindsey Mosby and Eric Baczuk
March 8, 11am-12pm

Hyatt Regency, Hill Country ABCD
208 Barton Springs Rd

In the next 20 years, the number of adults in the US age 65 and older will nearly double, which means the elderly are the fastest growing demographic in the country. Today, people are living longer than ever before, with more medical assistance and higher healthcare costs. This presents an unprecedented financial, emotional and ethical challenge for families and caregivers. How will we provide for the health and well-being of the aging Baby Boomers? The reality is that many of them will reject high-priced institutional care and instead, will choose to continue living in their homes, despite chronic conditions and disabilities. At frog we see the evolving “internet of things” as one of the most exciting frontiers in home healthcare. Thinking about how technology could offer relief, support and even joy to those who chose to age in place has compelled frogs to study how emerging technologies can help with these changing healthcare needs. #agingIOT

Know your customers: using low power sensors

Tue Andersen
March 10, 5-6pm

Four Seasons, Four Seasons Ballroom
98 San Jacinto Blvd

I’ve been working on product design for big corporations, for small companies and for my own startups. Each time I come to a point where I need to know more about how the users behave. Why are they not using a new feature? Or worse, why are they not using my product?

I set out to learn how quantitative data and analytics from wireless sensors can help to better understand user behavior. Attaching small low power sensors to the human body allows to measure physical movement and emotional state without the use of expensive equipment in laboratory-like settings.

In this session, you will learn: How to design and implement a low power sensor system; What are the practical limits of low power sensing; How to analyze and interpret sensor data from the human body and what behavioral patterns can be derived; How to use sensors in Design Research; How to design better product using both qualitative and quantitative measures #Customer

Expansion Through Ecosystems

Diego Depetris, David Sherwin, Patrick Kalaher, and Steve Selzer
March 10, 9:30am-1:30pm

AT&T Center, Classroom 102
1900 University Ave

Ecosystems are critical when exploring new market opportunities, or seeking to expand or diversify an existing market. Value in an ecosystem is created not only by driving adoption for your products and services, but by driving demand and “coopetition” from the entire ecosystem. When parties in an ecosystem collaborate to expand the entire pie rather than just their slice, growth occurs faster and everyone benefits as a result. Ecosystem strategy helps you determine the options available to your business to make this growth happen. In the future, the ecosystems that you participate in become your business. Few companies will successfully operate in isolation. If you don’t actively identify and plan for opportunities to shape that ecosystem, often in collaboration with others, you may fall behind. This collaborative 4-hour workshop will simulate the ever-changing nature of ecosystems as you work with others to stay viable in the marketplace. #EcoExpands

Designer Technologist Meet Up

Jai Dandekar and Randall Eliott
March 11, 12:30-1:30pm

Driskill Hotel, Citadel
604 Brazos St

The process of designing a great experience and physically building a great experience have begun to merge. This shift radically changes the fundamental roles of designers and technologists. Today, we iteratively build towards a vision, often by including the user on this journey, without any real sense of a “finish line.” These overlapping roles between design and technology encourage building early and often, especially amid conceptual ambiguity, to test concepts and frameworks and identifying what breaks and what survives. I will examine the skills needed in the modern designer's wheelhouse to embrace this movement. And I will look at how we can shape the conversation between design and engineering so these disciplines can create a different model of product development. #breakit