About

Who we are

frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

History

A four decade journey that has helped shape the world through design and innovation.

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Partners

The passionate organizations we collaborate with to solve tough problems and improve lives.

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Culture

The people, places, and things that make frog what it is.

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Leadership

  • Harry West

    Chief Executive Officer

     
    Harry West

    Harry West

    Chief Executive Officer

    Harry leads frog. He helps organizations see what people will want in the future and envision how to transform their business to make that future real. Harry does not have an office, or a desk, or a chair, and is affiliated equally with all frog studios.

  • Hans Neubert

    Chief Creative Officer

    Hans Neubert

    Hans Neubert

    Chief Creative Officer

    Hans is responsible for frog's global creative vision and work. He works at the intersections of digital, product, brand and environmental design. Based in New York City, Hans is part of frog’s global leadership team. He has worked at frog since 2009 where he started as the Executive Creative Director of the New York studio.

  • Craig Ayers

    Chief Operating Officer and Chief Financial Officer

    Craig Ayers

    Craig Ayers

    Chief Operating Officer and Chief Financial Officer

    Craig is responsible for frog’s financial strategy, health, and operational efficiency. He has deep expertise in the integration of finance, resource management, and business operations for both local and global assignments. Prior to joining frog, Craig spent 15 years with Accenture where he held various roles. Craig received a BBA in finance from Stephen F. Austin in Texas.

  • Joe Murray

    Vice President, Global Technology

    Joe Murray

    Joe Murray

    Vice President, Global Technology

    As the global lead of the technology discipline at frog, Joe orchestrates an amazing team of explorers, tinkerers, inventors, architects, engineers, and consultants to bring innovative product and service designs to life for frog’s clients. He has spent the last 25 years understanding the intersection of business systems, enterprise software, and the user experience for customers and employees.

  • Tjeerd Hoek

    Vice President, Creative

    Tjeerd Hoek

    Tjeerd Hoek

    Vice President, Creative

    Tjeerd is a creative leader focused on experience design for software and technology-amplified products and services across frog. He started the frog studio in Seattle in 2007, moving back to his homeland to join the Amsterdam studio in 2009. Tjeerd holds multiple user interface patents and has 20 years of experience in the design and development of innovative user experiences for a wide variety of software products, platforms, and services.

  • Ethan Imboden

    Vice President, Head of Venture Design

    Ethan Imboden

    Ethan Imboden

    Vice President, Head of Venture Design

    Ethan invests frog’s deep talent and diverse capabilities in the service of entrepreneurial efforts both large and small. A designer and founder himself, he offers our portfolio companies over 20 years of experience in guiding product innovation and entrepreneurial ventures.

  • Fabio Sergio

    Vice President, Creative

    Fabio Sergio

    Fabio Sergio

    Vice President, Creative

    Fabio is the global lead of frog's Social Impact practice, bringing human-centered innovation to collaborations with organizations such as Unicef and the World Economic Forum. With over 15 years of experience at the intersection of design, technology and human aspirations he leads engagements with global market leaders such as GE and Novartis, and helps to evolve frog's creative methods and capabilities. Fabio often speaks at worldwide events, and is a visiting professor at the Politecnico di Milano.

  • Carrie Vincent

    Vice President and General Manager, EMEA

    Carrie vincent

    Carrie vincent

    vice president and GENERAL MANAGER, EMEA

    Leading frog’s operations in EMEA, Carrie is focused on matching global creative talent with each client’s unique needs and goals. Having been at frog for nearly eight years, she has more than 20 years of operational and global brand experience. Carrie is committed to supporting meaningful design solutions in geographically and culturally diverse communities.

  • Richard Vander Meer

    Vice President and General Manager

    Richard Vander Meer

    Richard Vander Meer

    Vice President and General Manager

    Richard leads frog's Global Program Management team and is General Manager of the Seattle studio. In combination with strategy, design and technology, his team is responsible for overall successful delivery of frog programs with a focus on client service. He brings over 15 years of US and International operational and delivery experience to frog.

  • RICHARD WARD

    Vice President and General Manager, U.S.

    RICHARD WARD

    RICHARD WARD

    Vice President and General Manager, U.S.

    Richard is responsible for frog’s operations in the U.S., where he aligns client needs and ambitions with creative talent. He partners with organizations as they embrace change, and encourages frogs from coast to coast with his dulcet British tones.

  • Cyrus Ipaktchi

    Vice President and General Counsel

    Cyrus Ipaktchi

    Cyrus Ipaktchi

    Vice President and General Counsel

    Cyrus manages and is responsible for frog’s global legal matters. He has been a part of frog’s global executive team since 2001. Cyrus has deep expertise in transactional, corporate, and intellectual property issues. Prior to joining frog, Cyrus worked in private practice and received his J.D. from the University of San Francisco School of Law.

  • Emily Chong

    Vice President, Global Marketing

    Emily Chong

    Emily Chong

    Vice President, Global Marketing

    Emily Chong leads the company's global marketing strategies and initiatives including brand management, partnerships, public relations and demand generation efforts. Having spent 7 years abroad, Emily has led marketing programs and teams spanning the US, Greater China, Japan, Singapore, Finland and Sweden. She joined frog in 2011 as Director of Marketing, Asia in Shanghai.

  • Timothy Morey

    Vice President, Innovation Strategy

    Timothy Morey

    Timothy Morey

    Vice President, Innovation Strategy

    Tim leads a global team of business and product strategists who work alongside frog designers and technologists to bring game changing innovations to market. He has worked in Silicon Valley for 15 years in a variety of product, strategy and marketing roles.