Through frogVentures™, frog partnered with Voyomotive on product strategy, brand identity, industrial design and packaging to launch VOYO, a cutting-edge connected car platform for the aftermarket ecosystem.
“The breadth of the frogVentures team is evident from the very first meeting all the way through to launch. Their experience in design, strategy and engineering is impressive. It’s an incredible resource for a start-up like Voyomotive.”
The frogVentures™ team identified early adopters and car enthusiasts as initial target customers and, in just six weeks, envisioned and delivered experiences that highlight VOYO’s immediate value to these customers.
Going from zero to fully installed in under two minutes, car owners experience the value of VOYO and its cloud-based services right away. Benefits include enhanced safety, security and fuel efficiency, and notifications around adverse driving conditions, larger infrastructure issues, and attempted vehicle theft.
The hardware, packaging, and branding frog created ensure the unboxing experience conveys the value that VOYO provides. Together these elements embody the sophistication of the platform and initiate a strong relationship between the driver and the brand.
Voyomotive approached frog for help translating the value of the VOYO platform to customers.
frog provided a suite of product strategy and industrial design deliverables, including brand identity assets, newly designed hardware, and final product packaging.
Voyomotive launched its Kickstarter campaign and in 2016 they will launch their API, inviting developers to create an entirely new automotive IoT experience.
Related Case Studies