Bringing a connected water heater to market with Heatworks

Through frogVentures™, frog partnered with Heatworks to launch a new internet-connected, tankless, electric water heater and mobile application. Drawing on an agile Venture Design approach, Heatworks will go to market within nine months of wrapping a complete brand identity, product strategy and integrated hardware and software design program.

“I have been an avid fan of frog design for over 20 years. The time working with their team was an unbelievable experience. They took the time to understand our customers and our business and gave us a strong foundation from which we will disrupt our industry, while saving the Earth’s precious resources.”

Jerry Callahan, CEO and Founder, Heatworks

Designing Better Behaviors

The average US household spends $280 of their income on heating water in their homes with inefficient water heaters. Heatworks’ Ohmic Array Technology can help save up to 40 percent of those energy costs. In creating a connected water heater and mobile application, frog and Heatworks set out to help homeowners save resources and cut costs by controlling their energy and water usage.

A New Perspective

With the launch of the MODEL 3 heating system, frog and Heatworks innovated in a largely ignored, commoditized space to design a truly memorable product experience. The connected water heater creates excitement in an overlooked category and brings water heating behaviors into the forefront to inspire better energy and water consumption habits.

Speed to Scale

The frog Venture Design approach enabled the team to work quickly, collaborating with Heatworks in a true partnership. The new brand and design language are being extended across hardware and software products. Additionally, frog leveraged its global network of clients and partners to position Heatworks as an industry disruptor across categories.

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key milestones

September 2016

frog and Heatworks entered a partnership with the combined mission of setting a new standard for high-quality and efficient water heaters.

January 2017

The Heatworks team previewed their next-generation, IoT-connected MODEL 3 water heater at the Consumer Electronics Show (CES) in Las Vegas.

October 2017

Operating at 99 percent efficiency and controlled via a mobile application, the MODEL 3, by Heatworks will launch in the marketplace.

Since wrapping the program, Heatworks has launched a Kickstarter campaign, featuring the new brand identity and product design. The team has premiered the MODEL 3 device and its mobile application at the Consumer Electronics Show in Vegas, which will be available for purchase in October 2017.

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