Customers do not see mobile, desktop and physical channels—they simply see a retailer. Customers want to engage fluidly across all channels, and they have high expectations for that experience. At a minimum, they want seamless interactions and abundant information while they shop. Better yet, they want to be entertained, affirmed, and even inspired.
frog’s research shows that shoppers’ in-store expectations are shaped by their experiences online, and vice versa. In the minds of customers, any retail interaction necessarily has both physical and digital components. We work with retailers to take an integrated approach, helping them differentiate themselves through holistic, engaging customer experiences.
Location-based services, wayfinding, and analytics are only some of the tools that can empower businesses with information about their customers. frog’s design, technology, and strategy teams help retailers take a step into the future by making the most of what is available today, and anticipating opportunities for the emerging technologies of tomorrow.
Meaningful human interactions are vital to successful commerce, and teams with great tools can spend more time focused on customers’ needs. frog leverages our expertise in enterprise software, e-commerce, and service design to help build the products and services that retail teams need to evolve and sustain memorable experiences for customers.
Marketplaces are among the most ancient of human meeting places, and people are still drawn to locations that allow them to engage in many different activities organized around retail. While flagship stores provide a way to focus on the brand, frog helps businesses focus on the customer. We choreograph every element and interaction to create destinations that people love to visit.
Our work fundamentally changes the way businesses and industries operate, creating measurable value for our clients, end users and society. Talk to our business development team about working with frog.
Imagining the future of retail through point of sale and digital signage prototypes.
We actively engage in conversations at the intersection of design, technology and business. Contact us with interview and speaking requests.
“We bring ideas from other industries into retail. That changes our perspective to say, ‘You know what, you have this problem and we’re not going to solve it the way a retailer always would. We’re not going to use the same play book, because we have a broader set of experiences to call upon.’”