November 2, 2016
It has been a big month for crowdfunding at frog, with two frogVentures™ portfolio companies each exceeding one million dollars on Kickstarter. According to Kickstarter’s own statistics, only 200 campaigns have raised over a million dollars, making this a major milestone for both our portfolio companies and for frogVentures™.
BSX Technologies partnered with us to launch LVL, the first wrist-worn hydration monitor, providing an entirely new and holistic view of your health by also tracking activity, sleep, mood and heart rate. Fizzics worked with frogVentures™ to introduce Fizzics Waytap, which uses technology to deliver the full taste of beer, just as the brewer intended.
“The amount these teams have raised highlights the quality of work coming out of our partnerships,” said Ethan Imboden, Vice President of Creative and Head of Venture Design at frog. “Crowdfunding isn’t about transactions and revenue, it’s about interactions and community. These companies are clearly resonating with their audiences, and we’re eager to get our designs into the hands of the backers who funded them, then continue honing customer experiences, and the businesses behind them.”
frogVentures™ invests frog’s comprehensive capabilities to help entrepreneurs and business leaders launch new ventures. We collaborate closely with our partners to quickly identify opportunities, develop solutions, and build the infrastructure required to launch new products, services and businesses into the market.
This work touches all aspects of a new business, typically building from foundational strategy to deliver brand strategy, user experience and product design. We support our portfolio companies through to launch and beyond, with go-to-market planning, film and campaign asset creation, co-marketing and corporate partnership initiatives.
frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.