Press release
June 6, 2018

Meizu and frog Collaboration on PRO 7 Recognized by iF DESIGN AWARD 2018

Praise for reimagined smartphone experience and world’s first integrated, touch-enabled back display through new ‘Omni-Dimensional’ design.

MUNICH—Meizu PRO 7, designed in collaboration with global design and strategy firm, frog, was announced today as an iF DESIGN AWARD winner for Product Design in the Smart Phone category.

Re-engineering the smartphone experience, the Meizu PRO 7 introduces a unique ‘Omni-Dimensional’ design language and the world’s first touch-enabled AMOLED back display. With today’s user behavior at the forefront of its disruptive design, the Meizu PRO 7 wowed the 63-member jury, made up of independent experts from all over the world.

“We have a firm belief that design will play a crucial role in transforming our products, culture and company. frog collaborated with us to bring to fruition a new phone design that reflects the needs of our users, while improving the phone experience and our brand,” said Aber Bai, President at Meizu.

Meizu and frog studied how people interact with their phones in a variety of contexts and activities. Nearly everyone routinely flips the device over – and back again, especially during social interactions; remaining somewhat connected, but also distracted by their digital life. The behavior begged the question, “what if you could create a ‘glance-able experience’ on the back to show need-to-know details, so users aren’t distracted or immersed in their phones? Not only that, but what if we could create a design that looked beautiful no matter which angle you looked at it, to make it desirable for people to place the phone with its back on show?” The solution manifested in the Meizu PRO 7 and its ‘Omni-Dimensional’ design language.

“Having the courage to take these insights and pursue a different path from the industry norm was crucial to creating something unexpected and innovative,” said Ian Lee, Creative Director at frog. “Working with Meizu allowed us to build a shared vision for bold, unique ideas that reimagined the smartphone experience and captivated people again. It’s an honor for frog to partner with Meizu and be recognized for successfully pushing the boundaries of smartphone design with such a prestigious design award.”

With a legacy of mobile phone design dating back to the 1980s when frog developed phone concepts for Apple®, Meizu looked to frog to support its vision of a new phone design. The Meizu PRO 7 represents a breakthrough combination of performance, radical design, technology, the highest quality materials, and cutting-edge engineering.

Each year, the world’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD. This year, the competition was intense, with over 6,400 entries submitted from 54 countries hoping to receive the seal of quality.

Visit https://www.frogdesign.com/work/meizu-pro7 for more information about the Meizu PRO 7.

Contact Details
About MEIZU
Contact
https://www.meizu.com/en/index.html
Established in 2003 and headquartered in Zhuhai, China, Meizu designs and produces smartphones created to provide a simple, intuitive mobile experience for people whose time is expected to be simply spent in using their devices, instead of figuring out the way of using them. Meizu expanded into the smartphone market in 2008 and has been committed to developing high-end smartphones ever since. Based on a business philosophy and commitment to pursuing perfection and long-term development, Meizu remains laser focused on developing innovative and user-friendly smartphones for consumers.
With more than 1,000 employees and 600 retail stores, the company has built a presence throughout many international markets. Meizu phones are characterized by their light, comfortable design, premium sound quality, high-definition camera, and simple, elegant user interface, combining performance, ease of use and functionality with the durability needed to survive the human experience.
About the iF DESIGN AWARD
Contact
https://ifworlddesignguide.com
For 65 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design/UX, Architecture and Interior Architecture as well as Professional Concept.
All awarded entries are featured on the iF WORLD DESIGN GUIDE, in the iF design app and are displayed at the iF design exhibition Hamburg.
About frog
Media Contact
Lauren Hiznay 5W PR 212 584-4291 frogdesign@5wpr.com
frog is a leading global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver distinctly better experiences for consumers, customers, citizens and employees. We partner with clients to anticipate the future, evolve organizations and advance the human experience.
frog has been a pioneering force in design and innovation for the last 50 years. With a client roster spanning from Porsche to BNY Mellon to the United Nations, frog is known for tackling complex, multi-disciplinary challenges, and driving innovation and growth for both some of the largest global organizations and highest-performing startups.