Press release
June 18, 2015

frog Studio to Move to Brooklyn

unconventional and diverse frog team

Global Product Strategy and Design Firm Leases 27,000 Square Feet of Office Space at 55 Prospect Street in DUMBO Heights

NEW YORK—frog, the global product strategy and design firm, today announced details around the move of the firm’s current New York offices in Manhattan to Brooklyn, as the company has signed a deal to relocate to DUMBO Heights.

The innovative mixed-use campus—five buildings totaling 1.2 million square feet of office and retail space that are re-envisioning the heart of the Brooklyn tech triangle—is being developed by partners Kushner Companies, LIVWRK and RFR Realty.

“DUMBO Heights is optimally constructed to be a collaborative campus that meets the needs of an eclectic mix of innovative, game-changing companies,” said Asher Abehsera, CEO of LIVWRK. “frog’s approach to design perfectly aligns with the intentions for the property and its tenants. We look forward to the partnership and seeing what great work continues to comes out of frog New York.”

frog will lease 27,000 square feet on the seventh floor of 55 Prospect Street.

“The key motivation for our move was finding a physical space that was conducive to our project work and culture,” said Hans Neubert, Chief Creative Officer of frog. “The design industry has changed significantly over the years, but we are still iterative and experimental in terms of process. We found in DUMBO Heights an office space that was free of spatial constrictions, conveniently located for both our employees and global clients, and sits in the creative epicenter of New York.”

frog’s move to DUMBO Heights is expected to take place in Summer 2016. The company’s current New York office is located at 325 Hudson Street.

Contact Details
About frog
Media Contact
Lauren Hiznay 5W PR 212 584-4291 frogdesign@5wpr.com
frog is a leading global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver distinctly better experiences for consumers, customers, citizens and employees. We partner with clients to anticipate the future, evolve organizations and advance the human experience.
frog has been a pioneering force in design and innovation for the last 50 years. With a client roster spanning from Porsche to BNY Mellon to the United Nations, frog is known for tackling complex, multi-disciplinary challenges, and driving innovation and growth for both some of the largest global organizations and highest-performing startups.