Press release
December 9, 2014

frog Named a Leader Among Innovation Agencies by Independent Research Firm

Report cites innovation agencies are critical to helping Chief Marketing Officers accelerate their firms’ transformation into digital businesses.

SAN FRANCISCO—frog, the global product strategy and design firm, was among the select companies that Forrester Research invited to participate in its report, The Forrester Wave™: Innovation Agencies, Q4 2014. In this evaluation, frog earned among the highest mark of 4.6 out of 5 for customer experience strategy, highlighting its roots in experience design and strategy. Additionally, frog garnered scores of 5 out of 5 in other categories, including: enabling marketer innovation, collaboration, client satisfaction, account management, cost and pricing structure, and technology investment.

“frog packages a toolkit to educate customers and foster innovation. But this agency feels different than other Leader-level firms,” stated Forrester in the evaluation. “The firm’s investment in frogLabs shows its prioritization of digital technology innovation and product design over almost every other service offering. As such, the firm is best suited for organizations that need to develop a future-focused growth strategy or a new product line.”

“We believe our ranking as a leader in the Forrester Wave™ reflects our 45-year commitment to design and innovation that advances the human experience, and particularly our prowess in digital product, service, and experience design” said Andy Zimmerman, president of frog. “We are pleased the Forrester Wave™ chose to highlight our R&D platform frogLabs, which indeed fuels our creative vision and drives new client and strategic partnerships.”

The Forrester evaluation is based on a comprehensive set of evaluation criteria that included examining past research, user need assessments, and vendor and expert interviews.

Contact Details
About frog
Media Contact
Lauren Hiznay 5W PR 212 584-4291 frogdesign@5wpr.com
frog is a leading global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver distinctly better experiences for consumers, customers, citizens and employees. We partner with clients to anticipate the future, evolve organizations and advance the human experience
frog has been a pioneering force in design and innovation for the last 50 years. With a client roster spanning from Porsche to BNY Mellon to the United Nations, frog is known for tackling complex, multi-disciplinary challenges, and driving innovation and growth for both some of the largest global organizations and highest-performing startups.