CIO–Design thinking practitioners observe and analyze user behaviors to gain insights into their needs and wants, according to Gartner. They then use those insights to create digital products and services tailored to customers’ needs.
Designing with the customer in mind should be a top priority for today’s organizations, says Jona Moore, global Vice President of Technology at frog Design. Enterprises must deeply consider the context in which they are building digital services to better ensure their chances of success. “The ability to move and set customers’ expectations” is critical, Moore says.