Sky’s the Limit

Sky — Video On Demand

frog and Sky partnered to enhance the TV viewing experience with a new set-top box and Sky Go, an online service that lets users stream live television across the web, mobile, and tablet devices.

frog and Sky teamed up in 2006 to craft a product family that makes the set-top box as desirable as the content it serves. The resulting product line was well received in both the marketplace and the press, measurably accelerating Sky's service adoption. British gadget magazine T3 deemed Sky's new set-top box the "most wanted gadget of 2006."

A few years later, frog began an ongoing engagement with Sky Italia to address evolving customer expectations in the media and television market. In 2011, Sky and frog began work on a digital design language and strategy to connect with their customers online.  The resulting platform, Sky GO, is a Video On-Demand service that lets users stream live television channels into numerous devices - from iPad and iPhone to Android devices and the web.

To address emerging media consumption habits, frog chose a tablet-first strategy with an intuitive, minimalist user-interface that could be quickly scaled to mobile, web and PC. To suit a broad range of devices, the solution had to be modular, scalable, and future-proof.

The app delivers on the expectations of both avid watchers and casual watchers alike. The interaction model and visual design build on the set-top-box experience, providing seamless contextual interactions across each device type. The final design system includes signature elements such as a filterable programming guide and watch-anywhere functionality. Regardless of platform or use case, the experience is elegantly branded and memorable.

Following launch in 2011, the Sky GO for iPad was selected as an iTunes recommended app and downloaded by nearly 30 percent of all iPad owners in Italy within a few months. The iPhone app, released in March 2012, was the top free iPhone download in Italy for three consecutive weeks. Over a year later, it remains Italy’s second most popular application of all time with an average rating of four and a half stars.

Equipped with a new design system that emphasizes customer experience, Sky and frog continue to fold new digital touchpoints into the product portfolio, with more than twenty-five projects to date. SkySevenDays, a digital newsletter launched in 2011, quickly registered over a million subscribers and provided significant savings in print costs.

As a lead strategic partner, frog's ongoing work with Sky Italia embraces the challenges of a fast-changing market -- one in which user experience is a critical factor in business success.

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