Collaboration at Work

GE — Colab

Recognizing the need for greater collaboration, GE asked frog to design a platform that drives productivity through increased knowledge sharing.

GE, one of the world’s largest corporations, has become ever more reliant on collaboration to drive organizational growth, but found itself without an effective way of facilitating such cross-functional and cross-continent sharing. With inboxes overloaded, employees found themselves at the mercy of last-generation tools that slowed them down. What was needed wasn’t just a new tool; it was a new approach. After a year of extensive global research, development and testing, GE and frog unveiled Colab.

Colab is an in-context productivity tool accessible from within GE’s existing applications and networks, keeping users focused on their workflow.

“Canvas” serves as its center, organizing employees by project rather than organizational role to facilitate productivity. Updates from across the network appear in Stream, a visual waterfall of photos, video, comments and information. Profiles, likes, and comments help disseminate valuable content widely and easily throughout the organization. And an internal App Store allows users to extend the platform and avoids the necessity to build for every need.

When it was formally introduced in late 2012, nearly 115,000 employees—over one-third of the entire employee base—quickly signed up, with 1,000 more joining every few days. To date, it has enabled over 180,000 posts and more than 400,000 connections and counting.

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