Sprinting Toward A Failed Product

Report

Many organizations fall prey to the notion that shipping product is the most critical KPI, leading them to mistake lines of code or the number of completed sprints for progress. And at least part of why is because business pressures drive organizations to place a premium on speed. These pressures are not trivial, and neither are their consequences. While a few delivery-oriented product leaders end up with great products, many more end up creating solutions in search of a problem—or worse yet, creating problems in search of more solutions.

While frog’s goal is always to bring products to market as quickly as possible, we value greatness over timeliness. And in this downloadable insights report, we explore how our approach ensures that we’re designing and building the rightsolutions to the right problems.

In This Report:

  • How to find the right solutions to the most important problems
  • How to know when Product Discovery is complete
  • frog’s tried and true product development philosophy: Go slow (first) to go fast (later)
Authors
Viral Shah
Strategy Director, frog San Francisco
Viral Shah
Viral Shah
Strategy Director, frog San Francisco

As Strategy Director at frog, Viral focuses on helping clients define and achieve their business objectives while pioneering innovative products and services for their customers. In today’s world, where consumers are more discerning than ever before, Viral believes the future is ripe for those that can create products and services that consumers want—well before they know they even want it.

Kamil Klamann
Associate Strategy Director, frog San Francisco
Kamil Klamann
Kamil Klamann
Associate Strategy Director, frog San Francisco

Kamil is an Associate Strategy Director at frog, helping companies achieve growth through category-defining products and ventures, at the intersection of business strategy and user needs. It always begins with his favorite part: discovering and framing the problem worth solving, followed by the experiment-driven pursuit of the greatest solution.