At frog, we use design research daily as a collaborative process of design inquiry that enables our team to learn about people, gain empathy, generate insights and make new ideas that are tangible and testable. Human-centered design research is an integral part of frog’s DNA, used to inform decisions and inspire innovation.
However, we believe that in its current state, traditional design research also has inherent shortcomings and limitations when it comes to certain testing variables like time, environment and observation. For example, researchers can spend only a limited amount of time with users, so only a limited amount of behavior and interaction data can be collected. Furthermore, in the time that the researcher is present there is increased risk of an observer effect, in which the user knows they are being watched and consequently alters their behavior and reported motives.
The Covid-19 pandemic has created additional challenges for traditional design research. As a result of social distancing measures, we may not be able to observe users directly or rely on the communication cues and clues that accompany physical, in-person conversations. Such developments must push researchers to re-evaluate their tools for understanding the human experience.
At frog, we’re always looking for approaches that can help us overcome obstacles and assist us in design research, and we believe one of the most promising new avenues in the field lies in the growth of the Internet of Things (IoT). Consumer technology has become smaller, cheaper, more connected, more ubiquitous and more directly integrated into our lives and environments. These changes will undoubtedly shape the future of consumer products and services, and must therefore shape the way we approach design research and design itself. The question is: how can the omnipresent nature of IoT-enabled technologies enrich our design toolkit?
Imagine a research situation in which you want to know more about the ways people use a particular product or service, including how and how much they use similar products and services. How reliable are human responses in this situation? Could you say how often you open your fridge each day, and at what times? How often you watch TV, at what times, and with how many people?
IoT-enabled research could provide detailed, unambiguous responses to such questions. With the possibility of embedding ambient technologies in users’ environments, we are able to extend the reach of design research through continuous quantitative measuring. This will enable design research to take place over extended periods of time in an undisturbed and unscripted environment, capturing insights that might be otherwise unidentifiable.
Furthermore, individual interactions and events are part of larger behavioral patterns. If we can track multiple real-world statistics over time, we may detect patterns that otherwise stay unidentified by the users—and therefore the design researcher—in traditional observations. Feeding data-driven insights back into the traditional design research process could also be a powerful explorative tool to obtain a deeper level of qualitative insights from users.
Since we aim to collect these kinds of data in a real usage scenario, it is essential that they are collected discreetly. Sensors must have a clear purpose, measuring only specific dimensions that are easily understood by the test subject. Such constraints help address the obvious privacy concerns that advanced sensors like cameras introduce, but also foster authentic user behaviors by interfering as little as possible with the real-world scenario.
To test how IoT technology can serve as a design research tool, our Shanghai studio frogs decided to become our first IoT research subjects. We focused on the studio’s kitchen, a public space actively used throughout the day, but purposely started the experiment without a clearly defined goal. We were mainly curious about what types of data we could collect and what patterns we could uncover with only some simple sensors and hardware.
Day 1: Occupation
Day 2: State Tracking of the AC Unit
For this step, we monitored a second variable related to how people use the kitchen: the kitchen’s ceiling AC unit, which can be controlled by anyone in the space using the remote control on the kitchen table.
Day 3: Automatic Control of the AC
This time we wanted to see what happened if we not only sensed but also acted on the situation. Using previously gained knowledge, we established autonomous control parameters for the AC unit.
This experiment illustrates that relatively simple pieces of technology, monitored over long periods, can provide valuable data and insights that otherwise might have gone unnoticed. Even though it started with no specific design challenge in mind, it revealed patterns in our daily office use that formed the foundations for design insights and opportunities.
As design technologists, we are continuously looking at how the design process can be improved by technology. We keep an eye on new technological developments and tinker with them to develop the best understanding of their possibilities and limitations.
With the combined developments of the maker movement and the IoT, cheap and connected hardware is no longer confined to a technological niche, but available for anyone to experiment with. We aim to further bridge this gap for design researchers by developing a toolkit for gathering ambient data early in the design process. The toolkit will help designers passively collect usage data in parallel to the traditional design research process, speeding the discovery of useful insights and creating a deeper understanding of the human experience.
Further Reading & Related Projects