Q: On your website it says that you’re “fanatical about improving the world”. It’s an aspiration with echoes of the tech entrepreneurs.
A: Labels aren’t important to me. As a designer and a human being, I believe the future will be better than the present and that what we design today will decide how we live tomorrow. On the one hand, you can design consumer goods that are totally irrelevant to our continued development. There’s nothing wrong with that. It’s fun, and sometimes even satisfying. But you can also design things that play a part in shaping the future. What was it computer scientist Alan Kay said? “The best way to predict the future is to invent it.” And that’s precisely what firms like Airbnb, Uber, Google, Facebook, Apple or Microsoft are doing. In my opinion we’ve got good reason to believe in the potential of their technologies. They can improve education and healthcare. Their power impacts people and economies. We need to realise that – and welcome it.