Building a Studio Culture of Critique

frog is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

As Creative Lead of frog’s New York studio, Halle leads a team of talented interaction and visual designers to deliver on a complete user experience across projects. Halle is responsible for growing and maintaining the culture of design in the studio and ensuring quality and inspiration on projects. Prior to frog, Halle was Senior Creative Director for Barnes & Noble, where she was responsible for the rebrand of BN.com. She started her career in agencies, where she led client teams for brands like Tommy Hilfiger, Grey Goose Johnson & Johnson and Armani. Her award-winning work has been shown at the Cooper Hewitt and MoMA.