Applying experiential design to architecture

Architecture & Places

Experience is Bigger than the Building
Report

It is clear that tomorrow’s problems will not be solved by today’s outdated methods or models. Instead, the future of architecture needs a new paradigm for design, one that takes a holistic approach across disciplines and experience. frog’s Architecture & Places practice posits that experience is bigger than the building. We create purposeful and emotive experiences that connect people to their work, to their lives and to each other.

Download the Report to learn more about:

  • A new paradigm for architecture and design
  • Why experience is bigger than the building
  • frog’s Places practice in action
Authors
Jeff Sharpe
Principal Director, Architecture & Places
Jeff Sharpe
Jeff Sharpe
Principal Director, Architecture & Places

frog is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.