Trends2020 header

Trends 2020: The Age of the Senses

The 80s and 90s saw the dawn of the internet and the connected age. The early aughts and teens brought an explosion of devices and digital. As we enter the 20s, we ask ourselves: What will this new decade bring?
Trend Report

The year is 2020. We are two full decades into the no longer new, but current millennium. The rate at which we are creating digital data is growing so exponentially, we’re having to make up new names just to quantify it. In the last decade alone, the accumulated digital universe of data grew from 4.4 zetabytes to 44 zetabytes (WEF). Today, 4.68 billion people in the world are instantly connected through a screen they carry in their pocket (Statista). Global automation and machine learning have moved into 26 percent of industrial production and manufacturing (Statista). After decades of rapid growth, change and progress, we find ourselves coming into a new era.

We believe we are entering an age beyond discrete software, devices, digital products or experiences. Rather, 2020 and beyond will be all about bringing it back to humans. Everything we do, make, ship and scale will not be about how far we can advance the technology, but how well we can make it work for the people that use it. We say, no more tech for tech’s sake. Instead, let’s enter a new age of awareness, of value and, of course, new possibilities. Let’s welcome the Age of the Senses—making sense of tech, expanding our human senses and capabilities, and finding our sense when it comes to what matters for people, society and the planet.

Author
frog
frog
frog

frog is a global design and innovation firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

Illustrations byJuan PabloMegan Lynch