About

frog advances the human experience through design.

Since our early days ushering in the era of personal computing, our rallying cry has been ‘form follows emotion.’ Today our work goes beyond individual forms—we design systems of brand, product, and service—but our focus on emotion remains. We strive to create the world as it should be, and our work results in experiences people love.

Our Manifesto

Work with frog

Our work fundamentally changes the way businesses and industries operate, creating measurable value for our clients, end users and society. Talk to our business development team about working with frog.

frog Leadership

Global Reach and Local Expertise

We are united by our shared passion to advance the human experience. Our diverse perspectives allow us to solve problems and uncover opportunities in unique ways.

Carrie Vincent, Vice President and General Manager, EMEA

Carrie Vincent

Vice President and General Manager, EMEA

Craig Ayers, Chief Operating Officer and Chief Financial Officer

Craig Ayers

Chief Operating Officer and Chief Financial Officer

Cyrus Ipaktchi, Vice President and General Counsel

Cyrus Ipaktchi

Vice President and General Counsel

Ethan Imboden, Vice President, Head of Venture Design

Ethan Imboden

Vice President, Head of Venture Design

Harry West, Chief Executive Officer

Harry West

Chief Executive Officer

Jeff Williams, Vice President, Creative

Jeff Williams

Vice President, Creative

Joe Murray, Vice President, Global Technology

Joe Murray

Vice President, Global Technology

Laura Langdon, Chief Marketing Officer

Laura Langdon

Chief Marketing Officer

Lindsey Mosby, Vice President, frogHealth

Lindsey Mosby

Vice President, frogHealth

Patrick Kalaher, Vice President, Technology Strategy

Patrick Kalaher

Vice President, Technology Strategy

Rainer Wessler, Vice President, Creative

Rainer Wessler

Vice President, Creative

Thomas Sutton, Vice President, Creative

Thomas Sutton

Vice President, Creative

Timothy Morey, Vice President, Innovation Strategy

Timothy Morey

Vice President, Innovation Strategy

Tjeerd Hoek, Vice President, Creative

Tjeerd Hoek

Vice President, Creative

frog on Instagram

Our History

Decades of Innovation

Form Follows Emotion

frog’s journey began in 1969 when Hartmut Esslinger founded esslinger design in the Black Forest of Germany, ushering in an era of emotional design in response to the mostly function-oriented products of the day. The firm became known for its work for German electronics brand WEGA and then Sony, generating more than 100 products, including the first standalone television set, the black-box Sony Trinitron, and the Walkman.

The Apple Era

Esslinger’s products caught the eye of Steve Jobs, a multimillion-dollar deal was struck, esslinger design arrived in California, and the company took on a new name: frog design. In 1984, frog’s design language for Apple, first embodied by the Apple IIc system, launched with great fanfare and commercial success. The design was recognized by Time Magazine as the “Design of the Year” and inducted into the permanent collection at the Whitney Museum of Art.

Going Digital

During the 1980s and early 90s, frog moved to support the technological and cultural disruptions that clients were facing. Engineering, branding, and packaging became part of frog's core offering, working for clients such as Sun Microsystems, Packard Bell, Lufthansa, and Olympus. In the mid-1990s, frog led another dramatic shift in the design industry by incorporating software design for web and mobile.

Design That Transforms

In 2005, Hartmut Esslinger and Patricia Roller sold a majority stake of frog to Aricent and handed over leadership of the company. frog began large-scale UX and convergent collaborations with organizations like Microsoft, GE and Disney to create new software applications, mobile products and connected experiences that blurred the lines between physical and digital, and shaped an era of ubiquitous computing.

New Design Frontiers

Today frog designs systems of brand, product and service that deliver distinctly better experiences. We look beyond point solutions and apply design to the creation of new strategies, complex ecosystems, and—in some cases—entirely new businesses. We are leading clients into the future by continuing to integrate new capabilities and platforms for design like intelligent systems, virtual reality, artificial intelligence and adaptive environments.

Work with frog

Our work fundamentally changes the way businesses and industries operate, creating measurable value for our clients, end users and society. Talk to our business development team about working with frog.

Media Inquiries

We actively engage in conversations at the intersection of design, technology and business. Contact us with interview and speaking requests.

Careers at frog

We look for hybrid talents and build our global teams around divergent expertise, which allows us to solve problems and uncover opportunities in unique ways. See current opportunities and apply.