In the age of MP3s, jukeboxes needed to do more than just play music. To set TouchTunes up for future growth, frog devised a platform strategy that extends the jukebox experience to meet the expectations of a digital generation.
The jukebox was redesigned from the inside out, including hardware, software and services. To make sure the new jukebox, named Virtuo, captured attention in a crowded bar, bright, rim lighting, an LED screen with messaging and a dynamic equalizer graphic, and a large, signature "play" button were included to convey the device's purpose.
For a more social experience, the Virtuo's new 26-inch touchscreen gives groups enough space to pick their favorite songs together. Small buttons were swapped out for a swipe-to-scroll interaction model that lets listeners sort through artists, albums, and songs quickly.
To increase jukebox flexibility and value, frog roadmapped the rollout of several new TouchTunes services. A karaoke service transforms any room into a performance space, while the TouchTunes photobooth service feature lets groups take and share pictures. By offering an array of experiences, frog and TouchTunes repositioned the Virtuo as a versatile entertainment hub that adapts to any venue.
“We chose frog to manage risk and deliver design excellence across several disciplines. Not many firms have the multidisciplinary leadership and proven track record in industrial design, user interface experience and product strategy to deliver as frog did for TouchTunes.”Ed RiveraChief Digital Officer