Informed Investments
Standard Bank Group
“frog’s deep understanding of Financial Services helped us bring our corporate identity and service orientation to the mobile and online space – Brilliant!”
The Standard Bank Group serves the global needs of institutional and private clients in banking, finance, trading, investment, and risk management. The company’s Global Market Research Group, with over 100 analysts and economists, provides premium information about markets and macroeconomic trends to help investors make decisions.
Standard Bank asked frog to make this critical information from the Research Group’s constantly growing database more accessible and easier to use. In 2011, the team launched a flexible and personalized multiplatform service for institutional and private investors that accomplishes that goal.
Clear Navigation
frog’s new design provides a more intuitive user experience for investors to navigate the research portal. With a highly detailed personalized profile, investors can find investment advice and archive searches in their own library. frog also created a geographical visualization that displays the origins of each report and specific details on key regional
investments, while at the same time reinforcing Standard Bank Group’s trusted brand and expertise in global markets.
Users can find suggestions from analysts on where they should look for their next investment. This facilitates direct contact with analysts and creates a consolidated and trusted space for clients.
Mobile Investing
A key challenge for this cloud-based space was to make the service accessible at any time through one multichannel account. frog’s solution was to expand the platform to a mobile experience, utilizing real-time synchronization for quick information retrieval, searches, alerts and notifications that facilitate fast decision-making. Users enjoy custom design solutions for iPhone, iPad, and Blackberry devices, and there is a mobile site that accommodates Android and Symbian.
frog’s innovative design for Standard Bank Group’s research portal brings premium data and content quickly and efficiently to every investor when they need it.
