Ovi App Store
Nokia
Mobile app sales are predicted to grow from $6.6 billion to over $23 billion by 2015, with a new global base of users that stretches across languages, cultures, income levels, and expertise. Nokia is the world’s largest handset maker and they are well positioned to capitalize on the coming retail boom with their app outlet, the Nokia Ovi Store. But the store needed a redesign, so the company turned to frog, who simplified the store’s browsing and buying experience.
The Nokia Ovi Store is one of the world's largest mobile app sites. frog redesigned the store to simplify the user journey, no matter where in the world the user lives.
Ovi is the world's largest mobile app site with countless items for sale. Most people access the site through their mobile device. Also, 90 percent of Nokia users access Ovi in their local language. Because the site has such a broad set of users and apps, it's critical that there is a simple way to find and install content. That's why the redesign focused on streamlining and simplifying the user journey.
Easy Scrolling and Uncluttered Access
Instead of designing the store around product categories, frog built it around universal shopping habits (browse promotions, browse categories, search and manage) to make finding content intuitive. For easy browsing, frog introduced several tools: Infinite scrolling allows for click-free browsing; category types help users identify the application's use before entering the detail page; and simplified details on each app page reveal more content above the fold.
Checking Out
The most complicated part of shopping at the Ovi store is making the purchase itself. frog's design and technology team worked closely with Nokia's payment specialists to
reduce click counts and ensure a clear visual execution. A simple location for downloads inspires confidence, and it lets users launch or review apps right away, while also seeing other related apps that might interest them. If you're shopping through your phone, you can browse the Ovi Store and download applications, games, ringtones, and other content directly to your device.
Since the launch of the new frog designed Nokia Ovi Store, downloads per day have increased to 3 million, and user registrations have reached 250k per day. Eighty-five percent of visitors to the site are repeat customers, and more than 70 developers have passed 1 million downloads. With frog's help, Nokia's Ovi Store is ready for the coming app boom.
