Ready for Anything
DEI Holdings wished to present a line of quality audio products in its BOOM division that would attract 13-29 year olds, a demographic they find hard to reach with their other brands. In early research, frog found that users in this group deemed other speakers “too businessman looking” and desired something that was able to withstand the bumps and bruises of everyday adventures. The BOOM Urchin is a shock-resistant, water-resistant, Bluetooth speaker covered in a colorful, interchangeable silicone skin to appeal to the younger demographic. The Urchin is designed to be used anywhere you go, whether stuck to a shower wall or attached to a bike. The BOOM Urchin has proved to be a new and unique product in the homogenous Bluetooth speaker space.
“With a colorful removable silicone skin in 10 different hues, this little speaker is made to match any situation.”