What’s in your pocket? A phone-computer-mp3 player-camera? As software comes to the surface appearances take a backseat to technology.
By 2012 there will be 4.3 billion mobile subscribers (about 61% of the world population) and 803 million of them will be using their phones as social networking devices. Handhelds are now access points for increasingly sophisticated rich-media and information. With rapid development, consumers expect rapidly increased quality: a streamlined, intuitive connection to information, entertainment and people.
So what does this mean for mobile developers and carriers? Looking ahead to 2012, mobile data usage will account for about 30% of global revenue, so if you’re a company that wants to leverage this trend you need a firm grasp on more than just hardware development—and you need it now. A sharp understanding of your target market is not enough. You also need the capability to establish interactive software designs, designs that allow the user to discover new applications, driving data usage and inspiring sales.
frog is expert at designing user experiences in the mobile industry. We like to think of our position as a mediator between consumers and providers. With our history of hardware and software engineering and our deep knowledge of mobile culture we are one of the only firms in the world that can develop and deliver a truly convergent experience for our clients. When you add in the fact that our parent company, Aricent is the world’s top technology and outsourcing company focused exclusively on communications, it’s clear that frog has an unrivaled range of capabilities.
If you’d like to learn more about our Mobile offering, please contact us at business@frogdesign.com or submit an inquiry.
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