It's an understatement to say that the media industry is changing. Social networks, news aggregators, citizen journalism, hyper-local news, WikiLeaks, location-based services, branded content, content farming, IPTV, and the “tablet revolution” are just some of the new realities with which media companies find themselves grappling as their audiences fragment and their reach, relevance, and revenue erode.
Some see the disruptive forces of the real-time social web as an existential threat, while others consider them a historic opportunity to transform the role of media in society. Almost everyone in the industry, however, understands the need to innovate and is keen on exploring new, commercially viable ways of media production and distribution.
From print to TV to mobile, frog creates rich engagement models that build and bolster media brands in the digital age. Our extensive software expertise allows us to quickly prototype and deliver new formats and applications. As media companies evolve into software companies and B2B and B2C brands act as content publishers, we translate our insights from diverse industries into innovative solutions that can successfully engage “the people formerly known as the audience.”
“In the new, distributed world, you want to be where the people are.”