Most healthcare systems were not designed around consumer needs. So what happens when you invite consumers to actively participate in reshaping the system?
This is one of the primary questions facing the global healthcare industry as it tries to rein in costs, through various means, including empowering consumers with more choices and better decision-making tools.
At frog, we design for consumers every day. We know that their needs are changing rapidly as they adapt to new technologies. Unfortunately, the health industry has been slow to keep up. And the challenge of consumer engagement only increases when you try to engage with consumers earlier in the planning process, before significant medical issues have surfaced. As the industry prepares for a new wave of information technology, we're poised to design these technologies in the most accessible and easy-to-use way.
So, how do we place the consumer at the center of the conversation? How do we create experiences that invite input and engagement from all participants and lead to better and more cost-effective decisions? How do we leverage new communication technologies to support a richer, more sustained dialogue throughout the health life cycle?
One way to get healthcare consumers back to the center of the debate is to leverage new communications technologies.
Driven by Insights
The healthcare experience isn't just about medical needs: it includes financial issues, personal goals, and daily behavior. That’s why effective innovation starts by understanding people—both patients and professionals—and by considering how their needs can be met and aligned. Our design research practice provides key insights and unmet needs for patients, caregivers, and professionals. In the process, we combine traditional tools with new technologies to build a broad picture of the healthcare experience.
There is a chance that breakthrough innovations will not come from the traditional healthcare industry. Our cross-industry work with leading consumer brands allows us to identify new opportunities. We're particularly familiar with the rapidly changing world of communications technologies, which are becoming more central to personal lifestyles and decision-making.
A major missing link in the current healthcare ecosystem is engagement. Science and technology continue to leap ahead, giving providers the ability to generate more data and personalize patient health regimens. And yet, this information can't be effectively applied if participation is low. We believe that meaningful behavior change starts with awareness, and we see great potential to leverage our expertise with emerging technologies to help clients better engage participants at the right time and in the right way.