Made in China
We help Western clients, multinational corporations, and Chinese firms understand consumers and market dynamics in China. We also work with Chinese companies to drive an effective global product and brand strategy as they move from “Made in China” to “Export to the World.”
China has realized the importance of fostering an “innovation culture” that’s international in scope. To put things into perspective: Chinese scientific patenting is outpacing the rest of the world. More than 1200 multinational R&D centers are already there. China's pharmaceutical market is growing about 16 percent each year. The country is home to the largest mobile telephony market, with more than 830 million subscribers in 2010 and a growth rate of about 13 percent. Chinese technology players, from incumbents like Huawei and Tencent to emerging start-ups, are positioning themselves as agile innovators with low cost-structures. We help these companies become premium global brands and create sustained customer loyalty based on differentiation and excellence.
Foreign companies and multinationals can harness China’s rapidly growing innovation capabilities by building a deep understanding of the country’s society, demographics, business, and consumer culture. Our local presence and our expertise in innovative technologies, product development methodologies, designs, and business models, helps our clients shape a unique model of “Innovation Made in China.”