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Our views on industry trends arm clients with a wealth of insights.

The Revolution<br /><span>Will Be</span> Mobile Mobile

Mobile technology is reshaping our lives. In four decades, we’ve worked with the world’s industry leaders to design every element of the mobile ecosystem.

Transforming<br />Our Energy Culture Energy

With better digital tools, easier access to information, and the ability to share and compare consumption, we can foster more energy-efficient behavior.

Healthcare Now Healthcare

Healthcare systems ought to focus more on consumer needs, which is why we design personal, meaningful, and supportive experiences.

The Very Personal Internet of Things Software & Computing

We think computing is about culture rather than computers: innovation comes from understanding technology and the interaction people have with it.

Rebooting Media Media

The media industry is changing. We help our clients come up with new products and business models, and the strategies to put them in place.

The Whole World Is a Store Retail

Retail is no longer an in-store only experience. We blend consumer insights with media and entertainment trends to help our clients compete.

Design <span>for<br />Social</span> Impact Social Innovation

Improving the world through design and technology is one of our core principles, and we’re committed to creating effective ecosystems to drive social change.

Innovation<br /><span>Made in China</span> China

China is moving from "Made in China" to "Created in China." What does this mean for companies inside and outside the country?