Interaction Design
We create user experiences for most technologies and platforms.
These days, value for our clients is driven more by software than by physical products, although the two often coexist. frog was one of the first design firms to recognize the importance of software and user interfaces, and we have made them a core part of our offering since the early 1990’s.
For us, experience design encompasses a huge range: consumer and enterprise desktop applications, websites, "weblications" and cloud-based applications, mobile interfaces and applications on multiple platforms, social networking, and interfaces embedded into physical products such as appliances or consumer electronics. The list goes on. If it involves software running on a screen, we’ve done it.
In the traditional model, software development starts with building the system architecture, then moves to defining the
use cases and related workflows. That’s followed by sketching the interface in wire frames and giving the software its visual appearance. At frog, we take a more progressive approach: We combine many of these activities in parallel streams that inform and inspire one another. This makes our designs more innovative, brings the software to maturity faster, and means we are validating feasibility and usability simultaneously.
Throughout the design process, frog’s technologists and visual designers work alongside the rest of the team to ensure that the emerging designs can be implemented and are easy to use. We also identify ways in which technologies open up opportunities for new functionality and better user experiences.
