Design Research
Our consumer insights allow effective, actionable solutions.
Most businesses know they can't survive a competitive marketplace without connecting deeply with their customers and anticipating emerging needs and behaviors.
Our design research practice collects data and gives our clients the tools to use that data effectively through actionable insights and design concepts. We do this by delivering: 1) deep consumer insights that can generate value-added product differentiation; 2) focus and momentum that drive decision-making and prioritization; and 3) discipline to get products to market efficiently and successfully to meet emerging consumer needs.
We do this by drawing on a deep well of consumer understanding in every program, which is then supplemented by ongoing research—research that ranges from rapid immersions, to weeks in the field, as well as from everyday inspiration around our studios to comparative studies conducted off-site around the world.
Our practice is always pushing the boundaries of design to find ways to gather insights that fit our project and client needs. We recently pioneered a new methodology called frogMob™, which allows us to tap into our global network in a matter of days to take the pulse of consumers worldwide. frogMob is an innovative approach grounded in social media that can help us quickly identify promising directions before investing in more rigorous, in-depth studies.
At frog, thinking never outweighs action. Though our process is largely qualitative, we maintain a keen balance of analytical, observational, participatory, and evaluative approaches. Most importantly, we bring design, strategy, research, and technology together into an integrated, multi-disciplinary approach. This means that we aren't satisfied with just delivering insights. We actively apply design research throughout the creative process to produce tangible outcomes and targeted solutions.
For many of our clients, design research opens up the door to a richer dialogue with their customers, and unlocks new collaborative possibilities. In this way, design research is an ideal complement to traditional market research. In fact, we often work with clients to follow up design research with iterative market research. This ensures that we get optimal insights to support effective decision-making.
