Skip Navigation

Brand

We build brands through experience.

In a networked world—where product experience drives brand perception, and consumer behavior is measured at the speed of a tweet—brands need to deliver relevant products and services that generate authentic functional and emotional value for the people they serve, time after time.

At frog, our brand discipline helps clients identify and express a brand's promise through tangible behavior and signature experiences that connect with consumers, differentiate offerings, and create real business value. Our holistic approach integrates qualitative and quantitative research, strategy, design, and technology in a way that few others can match.

Collectively, this allows us to deliver strategic insights that illuminate opportunities, and design solutions that make them real. The result is experiences that live the brand and brands that can live anywhere—from physical to digital, from showroom to handset.

What we do

  • Brand Research
  • Brand Strategy
  • Brand Design
  • Brand Experience

News

Move over, Victoria's Secret

Fortune Small Business profiles Bare Necessities and frog's work to help the lingerie seller reshape their brand.

Perspectives

Push to Pull

Push to Pull

How much Push is needed to generate Pull? How do you create that powerful attraction?

Embracing Openness

Embracing Openness

Openness can make you uncomfortable and vulnerable – but the benefits are huge.

Work