frog design Strengthens Commitment to PopTech as Signature Design and Innovation Partner
SAN FRANCISCO, October 21, 2009 - Global innovation firm frog design today announced it will serve as the lead design and innovation partner for PopTech, the renowned ideas summit and unique innovation network dedicated to accelerating the positive impact of world-changing people, projects, and ideas.
In its new role, frog will be an ambassador for PopTech, fostering the organization's Accelerator and Social Innovation Fellows programs and facilitating a rich dialogue within the design community to build support for these initiatives. In addition, Robert Fabricant, VP of Creative for frog design, will continue as part of the core faculty for PopTech's Social Innovation Fellows, a unique, cutting-edge program designed to arm high-potential social innovators with the tools, training, and relationships needed to maximize their impact. Fabricant will also be a speaker at PopTech 2009: America Reimagined.
frog is extending its commitment to PopTech following its participation as a key partner in the PopTech Accelerator program, which successfully launched Project Masiluleke in 2008. Project Masiluleke is a path-breaking effort that harnesses the power of mobile technology to help reverse the HIV/AIDS and tuberculosis (TB) crises in South Africa and beyond. The project takes a new approach to battling these public health challenges by tapping the cell phone as a high-impact, low-cost means to deliver healthcare information and catalyze increased testing. frog provided service design expertise to ensure that all aspects of the user experience - particularly the HIV home-test service - were carefully crafted for maximum usability, value, and relevance to the end user.
“We believe that design can have a powerful influence in furthering the success of PopTech's worldchanging social innovation programs,” said Robert Fabricant. “We're excited to build a bridge between the design community and the innovators at PopTech who are tackling some of the world's greatest challenges.”
About frog design, inc.
frog design is a global innovation firm and helps the world's leading companies create and bring to market meaningful products, services, and experiences. frog's multidisciplinary process reveals valuable consumer and market insights and inspires lasting, humanizing solutions. With a team of more than 400 designers, technologists, strategists, and analysts, frog delivers fully convergent experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, media, education, finance, retail, and fashion. Clients include Disney, GE, HP, Logitech, Microsoft, MTV, Seagate, Yahoo! and others. Founded in 1969, frog is headquartered in San Francisco, with studios in Austin, New York, Seattle, Milan, Amsterdam, Stuttgart, and Shanghai. frog design is an independent division of Aricent, a global innovation, technology, and outsourcing company, focused exclusively on communications. Aricent is owned by Kohlberg Kravis Roberts & Co., Sequoia Capital, The Family Office, and Flextronics.
Contact
Sara Munday
Director of Marketing and Communications
frog design inc.
T: 415-489-3073
M: 650-387-2061
sara.munday@frogdesign.com