Press Release

frog design Joins Smart Grid Consumer Collaborative

frog’s unique approach to innovation and design to better engage consumers with the smart grid

SAN FRANCISCO, CA July 1, 2010 - Global innovation firm frog design today announced that it has become a member of the Smart Grid Consumer Collaborative (SGCC). The SGCC is a nonprofit collaborative that brings together utilities, suppliers, and vendors as well as associations and consumer advocacy groups to better understand consumer needs as the smart grid is being designed and developed. frog brings to the SGCC a unique approach to innovation to help engage consumers with the smart grid, identify ways to make the technology behind it more accessible, and enable positive behavior change related to clean energy.

""We must modernize our electric power system for the sake of our economy and our environment. But we must do it in a way that is consumer safe and consumer friendly -- and that's where the bright minds of frog design can make such a difference. They are uniquely skilled at listening to consumers and translating their needs and priorities into truly relevant products and services. They are an invaluable addition to our growing membership,"" said Jesse Berst, acting executive director of the SGCC.

“frog is committed to driving transformation by changing the way people interact with energy,” said David Merkoski, Executive Creative Director for frog design. “We are thrilled to join the SGCC and work with other leaders in the industry to tackle the challenge of making the smart grid a reality and creating a clean energy future.”

Members of the SGCC include consumer electronics and technology companies, retailers, consumer advocacy groups, and utilities dedicated to maximizing the value of the grid for consumers. Founding member companies include Control4, Ember, General Electric, the GridWise Alliance, IBM, Magnolia/Best Buy, the National Renewable Energy Laboratory, Ohio Consumers' Counsel, and Silver Spring Networks, among others.

The SGCC will host its first annual summit in September in Washington, D.C. to coincide with the inaugural GridWise Global Forum. As part of the meeting, frog will facilitate a half-day ideation session that will engage SGCC members in identifying new ways of thinking about consumer behavior in energy usage and awareness. This initial private event with SGCC members will be followed up by a second, more public full-day session to be held in San Francisco in October during which the concepts and solutions generated in the first session will be further developed and shared with the broader community.

frog has a 40-year history of innovation and design, working with leading companies across a variety of industries to create iconic products and services that transform businesses and improve people's lives. With more than 500 employees and eight studios in Asia, Europe, and the US, frog works with Fortune 500 clients including Disney, GE, HP, Intel, and others.

About frog design, inc.

frog design is a global innovation firm and works with the world's leading companies, helping them to create and bring to market meaningful products, services, and experiences. frog's multidisciplinary process reveals valuable consumer and market insights and inspires lasting, humanizing solutions. With a team of more than 500 designers, technologists, strategists, and analysts, frog delivers fully convergent experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, media, education, finance, retail, automotive, and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and others. Founded in 1969, frog is headquartered in San Francisco, with studios in Amsterdam, Austin, Milan, Munich, New York, Seattle, and Shanghai. frog design is an independent division of Aricent, a global innovation, technology, and outsourcing company, focused exclusively on communications. Aricent is owned by Kohlberg Kravis Roberts & Co., Sequoia Capital, The Family Office, and CPP Investment Board.

About the SGCC

The SGCC is a non-profit organization chartered for research and education in the public good. Its mission is to accelerate the adoption of a consumer-safe, consumer-friendly smart grid by bringing together key stakeholder groups -- utilities, suppliers and consumer advocates -- for collaboration and shared-cost research. Utility members include American Electric Power, Southern California Edison and Progress Energy. Supplier members include Control4, Cisco, Ember, General Electric, GridWise Alliance, IBM, Intel, Itron, Magnolia/Best Buy, and Silver Spring Networks. Consumer advocacy members include California Public Utility Commission, Future of Privacy Forum, Ohio Consumers' Counsel and Texas Public Counsel.


Sara Munday
Director of Marketing and Communications
frog design inc.
T: +1-415-489-3073
M:+1- 650-387-2061