Traditional mobile handsets rarely provide an easy way for users to explore the breadth of features and services available on their phones. These handsets also neglect to offer consumers the option to decide what is important to have at their fingertips. frog’s latest work for Bell Mobility breaks this convention with the Bell User Experience.
The new UI allows customers to quickly select their preferred content on a carousel located on the home screen and gives them the ability to create short cuts that provide instant access to their favorite applications and services. Initially launched on the LG MUZIQ phone, the interface uses personalized bubbles to deliver dynamic data, such as weather and headlines. The interface also enables customers to download service updates and new features from Bell.
With the Bell User Experience, frog has created an interface that is both simple and engaging. Importantly for Bell, the company will have a standardized interface to roll out across multiple products that still provides a personalized experience for users.
Adel Bazerghi, Vice President, Products for Bell Mobility commented, “The user interface is becoming an increasingly important feature for wireless clients. The Bell User Experience allows exceptionally fast and easy access to a client’s favorite services, and keeps them directly connected to the news and information content they select themselves.”
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