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News Archive

Engadget: SanDisk Showcases New Ultra Backup / Cruzer USB Flash Drives
Just in time for CES: Engadget gives kudos to frog's work on Sandisk's new Cruzer USB flash drive, which hits the market in April.
Scalable Type Has Arrived
In an opinion piece for WirelessWeek, Creative Director Paul Pugh teams up with Monotype Imaging to argue the benefits of scalable type in the mobile market.
frog in New Forrester Report on Design Personas
Two of frog's design analysts, Esther Ahn and Celine Pering add their perspectives to Forrester's new paper, "How To Get The Most From Design Personas."
Aricent + frog Inspire Investors
Investors pour nearly $60M into frog’s parent company, Aricent, supporting expansion of its global operations and enhancing frog’s end-to-end service for mobile clients.
Free-release of “Thoughts on Interaction Design”
When “Thoughts on Interaction Design” was released by Brown Bear in 2007, the limited print run sold out quickly. Written by frog Senior Design Analyst Jon Kolko with four industry peers, the group decided that in order to extend the dialogue about interaction design theory, it was time to bring the book online. Find the free HTML version here.
Training a New Generation of Change Agents
Social innovation network Pop!Tech has just unveiled its 2008 Social Innovation Fellows, a corps of high-potential change agents who offer their own fresh approaches to the world’s most pressing social, economic, and environmental challenges. The group will convene in October just prior to the start of “Pop!Tech 2008: Scarcity and Abundance” for a four-day “boot camp” in turning ideas into reality, led by innovation leaders from around the world, including frog’s own Robert Fabricant.
The Art of the Corporate Website
The frog-designed GE.com won this year’s Communication Arts Interactive Annual award for Information Design – one of the only corporate websites to gain this distinction in recent history. “For such an extensive corporate site, the overall experience is elegantly simple,” says juror Bart Marable.
frog Leaps into Amsterdam
frog has just opened a new studio in Amsterdam, expanding our presence in the European community. “Amsterdam offers an extremely diverse and vibrant business hub, exactly the kind of fabric that frog thrives in,” says Doreen Lorenzo, frog President. The Amsterdam studio represents the latest extension of frog abroad, bringing the tally to nine studios worldwide.
Hartmut Esslinger, Objectified
Gary Hustwit, director of Helvetica, has shifted his focus from type to product with his new film, Objectified. The documentary, now in production, will focus on “personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them.” This month, Hustwit will sit down with frog founder Hartmut Esslinger to get his take on the industry.
The Best of Chinese Design
This fall, frog founder Hartmut Esslinger will lend his critical eye as a judge of the 2008 China's Most Successful Designs Award, evaluating the creative, strategic, and social power of the nations’ top designs. Sponsored by FORTUNE China Magazine and China Bridge International, the award program seeks to recognize innovation in the Chinese marketplace.