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design mind

Human-Centered Design: Why Empathy Isn’t Everything

As a designer I’ve spent the last decade translating human needs and desires into experiences that fulfill them — and I’m convinced: the human-centered design process demands more than just empathy with others; it requires a deep understanding of our own selves.

frog + Google Converge Hackathon

frog + Google Converge Hackathon

Google and frog are bringing together some of the most innovative minds in technology and design. The Converge Hackathon is a platform for the multi-disciplinary collaboration and the exploration of new concepts within the digital sphere; where ideas, technology and human needs converge.

WHAT IT IS ABOUT?

This time the Converge Hackathon is going to be about new ways of experimenting with media. Here are the challenges you will be asked to tackle:

SEAMLESS
Our media consumption increasingly transcends formats and devices. We expect seamless transitions from TV to mobile to gaming console; or even to use them all simultaneously. What is the next frontier for seamless multi-media interactivity?

UBIQUITOUS
The way we perceive, produce and share information is changing. What does the future hold for our daily terabytes of user-generated content, data and news? And how can we empower mass communication and self-expression for content and creators?

DEEP
What is the future of sensing in media? Will augmented reality deliver on the promise of immersive media? Or will other technologies help realize an experience even richer in context and emotion?

design mind

The Resume of the Future

Legend has it that Leonardo da Vinci authored the first professional resume. Written for the Duke of Milan, it consisted of 10 points that emphasized da Vinci’s military engineering expertise, while only briefly mentioning his adeptness in painting and sculpture. In concluding his resume, da Vinci described its intent as an endeavor “to make myself understood to Your Excellency for the purpose of unfolding to you my secrets, and thereafter offering them at your complete disposal.” The spirit of this initial intent remains, but the resume itself has evolved greatly since da Vinci first penned his 10 points.

BNY Mellon Digital Identity

BNY Mellon Digital Identity

To reintroduce BNY Mellon—the financial powerhouse founded by Alexander Hamilton—to a new audience, frog crafted a digital-first identity that reflects their integral role as the investments company for the world.

frog & Kidaptive Present Learner Mosaic

frog & Kidaptive Present Learner Mosaic

Kidaptive, creator of an award-winning iPad app for preschool learners, tapped frog to create a companion experience for parents to engage in their child’s learning process. The result was Learner Mosaic, a mobile app for parents that offers insights about their preschooler’s development and personalized recommendations to support the child’s progress.

Expanding National Service: Franklin Project Service Year Platform

Expanding National Service: Franklin Project Service Year Platform

To meet increased demand for national service year opportunities, the Franklin Project is developing an online platform to match young people, nonprofits, and funders. frog helped imagine what this new 3-way marketplace could do and created a video demo that secured funding for a $6 million development phase of the new platform.

Code the Future

Code the Future

On July the 19th frog Milan hosted, a hackathon calling all coders who would like to work on the cutting edge of design and technology.

As a designer (Laura L.) and a computer scientist (Alex) at frog, we often discuss the opportunities we encounter to bring the tech and design communities together by creating a collaborative, hands-on experience under the flag of creativity and innovation. After several successful design events hosted by the frog Milan studio -- such as the World Information Architecture Day, the Milan Design Week open day, and the Creative Mornings chapters -- we thought it was finally time to experiment with a cross disciplinary event.

We decided to embrace the hackathon format and giving it a “frog twist” – an offer to developers to experience frog’s unique process by providing them with intensive mentorship and guidance on UX, design, and technology, and creating hybrid teams in which designers and technologists can work side by side.

Music by: "Twinkie" by Podington Bear

Designing Your Future With The Connected Car / SXSW

Designing Your Future With The Connected Car / SXSW

Join frog designers, program managers & car lovers in a workshop to explore possibilities for the connected car of the future. #SXSWfuturecar
SXSW 2015 PanelPicker Submission

Healthcare Design Advice

Healthcare Design Advice

Backpack PLUS Toolkit

Backpack PLUS Toolkit

Unicef, MDG Health Alliance, and frog worked with more than 60 organizations to design a comprehensive toolkit to empower and activate Community Health Workers (CHW). Backpack PLUS promises to improve CHW effectiveness and engagement, resulting in more lives saved.

News

Event
Jun 17

City Innovate Summit

frog Executive Creative Director Scott Nazarian will lead the workshop, "Rapid Prototyping a City."

Event
May 29

Pioneers Festival

frog Associate Creative Director Kara Pecknold will speak on "The Future of Transport and Delivery - New and Emerging Business Opportunities in Mobility."

Event
Jul 13

Fortune Brainstorm TECH

frog Chief Creative Officer Hans Neubert will participate in the roundtable, “Better by Design: Innovation in products, processes and userX driven by design.”

UNICEF + frog + ARM

Wearables for Good

UNICEF, frog, and ARM launched the ‘Wearables for Good’ design challenge to develop innovative and affordable wearable technology. Join us create new ideas for wearable devices that will help improve the lives of the world’s most vulnerable children.

Event
May 21

Designers + Geeks

frog Creative Director Steve Selzer will take part in a round of lightning talks and discussion on "Product By Design."

Event
May 13

HBR Webinar

frog VP and Global Head of Innovation Strategy Tim Morey will present during this live, interactive Harvard Business Review webinar titled, "Make Customer Data and Trust a Competitive Advantage."

Event
Apr 30

MM&M Transforming Healthcare

frog Creative Director Drew Miller will present, "Beyond the Pill: The Product is a Commodity, The Experience is Your Differentiator."

Event
Aug 18

The Conference

frog Senior Interaction Designer Adam Pruden will speak on wearable drones in the session, "Up in the Air."

Event
May 19

Quartz The Next Billion: London

frog Executive Creative Director Denise Gershbein will present with UNICEF’s Blair Palmer on wearables for emerging markets.

Event
Apr 11

Pratt Free School

frog Sr. Interaction Designer Adam Pruden and Visual Designer Jenny Savage will facilitate "Futurecasting,” a workshop on how designers can envision the future of design, technology and society.

Event
May 28

Pioneers Festival

frog VP, Head of Venture Design Ethan Imboden will speak on "Venture Design for Startups."

Event
Apr 9

DESIGN:Chicago

frog Executive Director of Innovation Strategy Teaque Lenahan will speak on, "Design as Strategy: Facilitating Agency for a Kickstarter Generation."

Event
May 5

Collision

frog VP of Technology Strategy Patrick Kalaher will lead a discussion on scaling Internet of Things.

Event
Mar 24

Eyeforpharma

frog Executive Creative Director Thomas Sutton will deliver the talk "Connected needs: elevating pharma within the healthcare ecosystem."

Event
Mar 13

SXSW Interactive

Several frogs will be speaking over the course of SXSW Interactive, sharing their thoughts on everything from connected cars to wearable drones.

Event
Mar 19

European Drupal Days

frog Principal Software Architect Tue Andersen will give the talk, "The Story of Mixxx and How to Succeed in Open Source."

Event
Apr 24

2015 IA SUMMIT

frog Interaction Designer Andy Fitzgerald will speak on "Desiring Ecologies: Meaning-making in the network wilderness."

Event
Jun 23

O’Reilly’s Solid Conference

frog VP of Technology Strategy Patrick Kalaher will speak on, "Being Bayesian: Strategies for modeling before, during and after product creation."

Event
Feb 25

MCBW Start Up

Kara Pecknold will present "A Different Kind of Start Up: Designing Citizenship," sharing her experiences working with Point B's Design Thinking Center in Myanmar.

Event
Feb 20

NYU Social Innovation Symposium

frog Creative Director Michael DelGaudio will lead the workshop, "Ideation for Impact: A Hands On Approach to Social Innovation."

Event
Mar 5

Mobile World Congress 2015

frog President Andy Zimmerman will speak on the panel, “The Evolving Landscape of Enterprise Mobility Managed Services.”

Event
Feb 8

IXD Education Summit

frog Executive Creative Director Scott Nazarian and Interaction Designer Kat Davis will lead the workshop, "Injecting Design into the Core: Rethinking High School Curricula."

Event
Feb 27

Preventive Medicine 2015

frog Director, Innovation Strategy Group, Healthcare Practice Lead Lindsey Mosby will speak on the panel, “Tools of Innovation in Global Public Health."

Event
Feb 10

Interaction15

frog Executive Creative Director Jason Severs will speak on, "Reality is Optional: Creating an Interaction Architecture for Orchestrated Human Experience."

Event
Jan 13

WHO/ITU Workshop

Fabio Sergio and Thomas Sutton will moderate a workshop on using mobile technologies for the prevention and management of hypertension and cardiovascular disease.

Fast Company

Why Wearables Should Be Free

Hans Neubert, Chief Creative Officer, writes about why brands should rethink their value proposition, make wearable devices free, and monetize the data or risk losing out on the possibility of mass-market adoption.

Event
Nov 20

Social Innovation Summit

frog Executive Creative Director Denise Gershbein will speak on the panel, "Doing Good is Good Business."

Event
Nov 18

Forrester's CMO&CIO Forum

frog VP of Global Technology Joe Murray and ECD Scott Nazarian will speak on "The 'Persistent Bespoke': Customer Obsession and the Power of UX."

Event
Jan 21

WEF Davos

frog President Andy Zimmerman, VP of Global Marketing Emily Chong, Executive Director & Head of Business Development EMEAI Stefano Nardo, and VP of Creative Fabio Sergio will attend the 2015 World Economic Forum Annual Meeting.

Event
Dec 2

Autodesk University 2014

frog Executive Creative Director Denise Gershbein will join a panel to discuss the importance of design thinking as a tool for change.

frog

Tech Trends 2015

It’s our favorite time of year – when frogs from around the world examine the state of technology’s future.

Event
Nov 8

Harvard xDesign

frog Executive Creative Director Jason Severs will speak on "Unpacking the design process behind the products we love."

Event
Oct 22

Smart Industry

frog VP of Creative Tjeerd Hoek will speak on how design can support innovation in times of pervasive change.

Event
Nov 11

Open Mobile Summit

frog Executive Director of Strategy & Innovation Daniel McCallum will speak on the panel, "Connected Home: Dreams of Seamless Automation."

Social

Tweet

RT @corradokid: “The future of the computer is to make it disappear, so the house or the office or the building or the city is the computer…

10 hours ago

Tweet

What Jony Ive's Role Change Means for the Future of Apple - Bloomberg Business: http://t.co/OsIcrnWWc0

1 day ago

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Calling all design, tech, & biz communities to identify/develop solutions where wearables can generate social good: http://t.co/ENCQc5KirT

7 days ago

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frog Denise Gershbein @ecgbean and Blair Palmer from UNICEF's Innovation Lab chat with Gideon Litchfield at#qznextbillion. Today, frog, UNICEF, and ARM launched the#wearablesforgood challenge. Learn more at wearablesforgood.com

9 days ago

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RT @thomas_thinks: sensors, connectivity, and wearables driving gamechanging solutions for women and children around the world#wearablesfo

9 days ago

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#frogSF kicks off Monday with a salute to National Plaid Day. "Yeah, it's a thing."#design

9 days ago

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@karapecknold presents the frog Collective Action Toolkit during#ds15#frogImpact. Check out frogdesign.com/cat to learn more.

13 days ago

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Participants show off their prototypes at#ds15 during frog David Cleaves' workshop on prototyping a connected mobility for real people.#design#IoT

14 days ago

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frog Andreas Markdalen presents at#ds15 on the future of automation and#design.

14 days ago

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In the news: Systems intelligence pioneer, Richard Tyson, joins frog to grow data-driven#design capabilities http://t.co/ytkItjgiho

14 days ago

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A special brew for#DS15 in London. Click location to see the rest of our speaking lineup for the week.

16 days ago

Tweet

RT @larsrose: "While we’re busy empathizing with the needs of the few, we may be missing something much greater." via @frogdesign — http://…

19 days ago

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Behind the scenes at#frogSF

1 month ago

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Project team in#frogSF kick off Monday morning meeting with a tribute to Inside the Actor's Studio, the#design version.

2 months ago

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frogs Cobie Everdell and Denise Gershbein participate in @tippingpoint#TPCLab Playback workshops.

2 months ago

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A packed house at HUB Singapore for the#AgingByDesign panel featuring Executive Creative Directors Lindsey Mosby and Brandon Edwards.

2 months ago

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frog Adam Pruden introduces his wearable drone concepts at#SXSW2015

2 months ago

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The frog Designing Your Future with the Connected Car workshop is underway at#sxsw2015#sxswcar

3 months ago

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#frogMilan preps for the Google + frog#converge hackathon March 7th. The event is a platform for the multi-disciplinary collaboration and exploration of new concepts within the digital sphere.

3 months ago

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Purpose. Connected. Ambitious. Beautiful.#frogSF visual designer @elibmyers talks about the four principles he follows to create quality work.

3 months ago

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Evan Bacon, a master Lego builder, poses with visitors and his Lego THOR sculpture at our frog Austin studio. Photo by frog @sarahbwe

3 months ago

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From#MWC15. An excavator in Sweden being operated using a control cockpit and VR system (Oculus Rift).

3 months ago

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frog Executive Creative Director Denise Gershbein on#impactdesign. "All design has social impact."

7 months ago

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frogs know how to do#Halloween. Happy Monday, ya'll.

7 months ago

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Our first#InsightsmAgri post from the field. One of the things we seek out to accomplish when we talk to our participants is to screen and capture the “extreme users” of any given industry. The reason being is that by identifying the fringes of such archetypes, this helps to inform what the average profile looks like much more precisely than just interviewing the most average at all times.

7 months ago

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Taylor Hamilton, Principal Film Designer, curates this month's internal#frogSF gallery.

8 months ago

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Ethan Imboden on relearning design through entrepreneurship, onstage at#wiredbydesign.

8 months ago

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frog Jonas Damon spoke at#WiredByDesign about what inspires him as a designer. Up next, Ethan Imboden...

8 months ago

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#frogSF competing in the 10th annual Design Dodgeball Tournament in San Francisco. Happy Friday.

8 months ago

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Custom kettle corn for our#NewCoSF event. Don't worry, we made some for all of you!#frogSF

9 months ago

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When smaller darts are no longer sufficient for studio battle, the frog industrial designers create their own upgrades.#frogSF

9 months ago

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#frogSF collage & assemblage workshops are back. Photo via @izaakb

10 months ago

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#frogNYC discusses design research methodologies and insights from the field at the weekly creative forum.

10 months ago

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#InsightsHDX From field notes and research insights, to an initial draft of the information architecture. The Humanitarian Data Exchange platform design is starting to take shape at the frog studio.#frogImpact

11 months ago

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frogs just wrapped work on our#SFDWTours chalk art. See ya'll at 8pmPST.

11 months ago

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Tomorrow.#SFDWTours. The Sticky Notes from 8-9pm at our frog studio in San Francisco.

12 months ago

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#InsightsHDX @UNOCHA_EA The frog team wrapped three weeks of research today, interviewing humanitarian partners in New York, Colombia, and Kenya. Following synthesis of the field work, the frogs will partner with OCHA’s development team in an agile process to design core features, functionality, and experiences for the HDX platform.#frogImpact

12 months ago

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#InsightsHDX @iHub Lessons learned at iHub Nairobi this afternoon: Data privacy is an issue at both the detail and aggregate level. When scraping data from social media, analytics can attribute patterns of behavior (such as hate speech) to individuals. This raises an ethical question around where data visualization should be applied and which audiences are appropriate consumers.#frogImpact

12 months ago

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#InsightsHDX Reports (rather than raw data) are primarily shared among partners in the Humanitarian community. This makes it challenging to disaggregate datasets, compare information, and build comprehensive analytic tools.#frogImpact

12 months ago

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#InsightsHDX @UNICEFKenya frog wrapped research in Colombia last week and relocated to Nairobi to continue explorations of the data landscape surrounding humanitarian work. With each conversation and collaboration, the global picture of humanitarian data exchange comes more into focus.#frogImpact

12 months ago

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#uxforgood We visited a small educational center aimed at explaining the history of the genocide and of the reconstruction of Rwanda to children between 10-20 years-old. The humanization of the tragic events through real stories of perpetrators and survivors, and symbolic stories of the following reconciliation, help the new generation assume the critical thinking and empathy that are needed to run the country in the future. - Roberta Tassi

12 months ago

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UXFORGOOD team during the observation at the Kigali Memorial Center. The experience is an incredibly painful path that starts with a cold narration of the historical facts, moves into intimate rooms of portraits, objects and remains of the victims, continues through panels about other tragical genocides, and ends inside a children room dedicated to the death of innocents. We all felt oppressed, we all felt the physical need of space and time to recover along the visit flow, we all felt the absence of the whole reconciliation process in the narration.

12 months ago

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Yesterday at#qznextbillion, frog @bred Executive Creative Director Brandon Edwards and UNICEF Innovation Lab's Erica Kochi.

12 months ago

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#InsightsHDX Sketching (and re-sketching) the cycle of Humanitarian Data. The iterative design process begins in the field and evolves with each conversation and observation.#frogImpact

12 months ago

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#InsightsHDX Data flow models, affinity mapping cards, screen design worksheets, and coffee. Critical elements within frog's Design Research toolkit.#frogImpact @ochacolombia

12 months ago

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#InsightsHDX The team arrived in Pasto, Colombia yesterday to meet with OCHA’s field office, the International Committee of the Red Cross, and the Victim’s Unit of the Govt. The region of Nariño faces many humanitarian issues including drug production and trafficking, homicides, and crime, as well as natural disasters from flooding to volcanic activity.#frogImpact @UnidadVictimas @ICRC

1 year ago

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#InsightsHDX When multiple partners in the humanitarian community collect data on a crisis, digital tools are needed to standardize the information for efficient sharing and analysis.#frogImpact @OCHAColombia @CruzRoja_Col @OIM_Colombia

1 year ago

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#InsightsHDX “We are information brokers. If we’re not on top of the information, the field office will go somewhere else to get what they need.” OCHA Section Chief, Kiki Gbeho#frogImpact @UNOCHA

1 year ago

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#InsightsHDX “We haven’t yet closed the circle in reporting on humanitarian aid. Our datasets show need and response, but we struggle to report on impact.” Reporting & Analysis Group @OCHAColombia#frogImpact

1 year ago

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#InsightsHDX The frog team begins field research this week at OCHA's regional office in Bogota, Colombia. Collaborating with local teams to better understand needs surrounding collection, analysis, and reporting of humanitarian data.#frogImpact

1 year ago

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frog Simone Rebaudengo on "Memoirs of an Object" and suicidal Roombas at#OReillySolid.

1 year ago

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Bot & Dolly with a disco ball. We are at#OreillySolid where hardware, software, and everything in between are thoroughly examined.

1 year ago

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frog CCO Hans Neubert talks about people, passion, and lasting purpose during his keynote at#MirrenLive

1 year ago

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Denise Gershbein, frog Executive Creative Director (middle), talking about wearables and social impact with UNICEF's Erica Kochi and others.#UNICEFfrog

1 year ago

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Our frogLabs in Amsterdam. Looking so fresh.#design

1 year ago

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Sometimes you just need to walk around the office with a mustache on. Happy Friday!

1 year ago

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TED fellow William Kamkwamba, from Malawi, paid a visit to frog SF to share his story. When he was 14, he built an electricity-producing windmill from spare parts and scrap, working from rough plans he found in a library book called Using Energy and modifying them to fit his needs. Thanks for being an inspiration!

1 year ago