In a recent frog program, I was part of a team that explored how educators in the U.S. K-12 education system are incorporating new technologies in the classroom to improve teaching and learning. We interviewed teachers, principals, and state leaders to understand the needs of educators in the changing education landscape. We found that new companies entering the K-12 space are likely to face several challenges. State and local budgets are still recovering from restrictions in federal funding during the 2011-2012 school year. The selling cycle is long and often requires a custom approach for specific student populations, meaning that scaling up quickly as a new entrant is difficult. Buying at the school level is being squeezed between centralized technology mandates coming down from the district and requests for new digital technology tools bubbling up from teachers.