The Control Dilemma
The Control Dilemma
Sometimes I envision this scenario: a meeting room at Google a few years back and someone raising their hand during a brainstorming session to say “I think we should take photographs of every street in the world.” I can imagine the initial reactions of others in the room, particularly smart, rational, MBA-trained strategists who would instantly see the problems with this idea. How on earth does that fit with search? We would need a fleet of cars with cameras and a large labor force to drive them! How would this create value anyway? Won’t the public freak out?
A new study by The Design Management Institute and Motiv Strategies found that over the last 10 years, design-led companies have maintained significant stock market advantage, outperforming the S&P by an extraordinary 228%. If design plays such a big part in a company’s success, how come there are very few designer founders? That’s about to change.
Fluidity and motion are what we experience in real life. The best moments are split seconds in time when we careen aimlessly like tumbleweed, and suddenly realize, with stunning clarity, that you are going somewhere. Usually, for me, these moments come with a soundtrack. So my ability to quickly access music should be able to keep up with my journey.
Approximately 500 million underserved smallholder farmers (small single family farms) around the world lack access to critical information, financial services, and markets needed to support their livelihood. With mobile phone penetration in the developing world exceeding 70%, the mobile channel presents a compelling market opportunity to deliver life-changing services to these marginalized farmers.
Over the summer a number of frogs participated in the New Cities Summit in Dallas. We had a number of conversations with some of the brightest minds on how to go about designing the cities of the future. The following are a few of the most interesting conversations we had.
Summer may be coming to a close, but the SXSW season is just warming up! This week, SXSW Interactive opened their PanelPicker voting system that allows the Internet community to weigh in on the sessions they want to see next March.
On July the 19th frog Milan hosted, a hackathon calling all coders who would like to work on the cutting edge of design and technology.
As a designer (Laura L.) and a computer scientist (Alex) at frog, we often discuss the opportunities we encounter to bring the tech and design communities together by creating a collaborative, hands-on experience under the flag of creativity and innovation. After several successful design events hosted by the frog Milan studio -- such as the World Information Architecture Day, the Milan Design Week open day, and the Creative Mornings chapters -- we thought it was finally time to experiment with a cross disciplinary event.
We decided to embrace the hackathon format and giving it a “frog twist” – an offer to developers to experience frog’s unique process by providing them with intensive mentorship and guidance on UX, design, and technology, and creating hybrid teams in which designers and technologists can work side by side.
Music by: "Twinkie" by Podington Bear
On July the 19th frog Milan hosted, a hackathon calling all coders who would like to work on the cutting edge of design and technology.
Join frog designers, program managers & car lovers in a workshop to explore possibilities for the connected car of the future. #SXSWfuturecar
SXSW 2015 PanelPicker Submission
Pre-order your MOD-t here: http://igg.me/at/newmatter
Unicef, MDG Health Alliance, and frog worked with more than 60 organizations to design a comprehensive toolkit to empower and activate Community Health Workers (CHW). Backpack PLUS promises to improve CHW effectiveness and engagement, resulting in more lives saved.
Business starts with a conversation. We're about to change the conversation.
Video Production by UnifyCo
Sound United partnered with frog to design the next generation of personal audio products for their 3 brands - Polk, Boom, and Definitive. This short discusses the the key design principles, signature features, and mechanical engineering for the first wave of new products.
What are the best ways to take care of someone you love as they age? Frog conducts primary research to better understand an aging population.
The way people relate to products is is changing so quickly, it can be hard to understand what's happening. Mark Rolston, Chief Creative Officer, muses on shifts in user experience and value.
What does it mean to grow older? frog went into the field to better understand the experiences of seniors and caretakers who are choosing to stay in their own homes as they age.
Sound United partnered with frog to design the next generation of personal audio products for their 3 brands. This short captures the whole design process, from research through detailed engineering.
frog VP of Creative Tjeerd Hoek will speak on how design can support innovation in times of pervasive change.
frog Executive Director of Strategy & Innovation Daniel McCallum will speak on the panel, "Connected Home: Dreams of Seamless Automation."
frog Director of Global Insights Jon Freach will speak on Aging by Design, frog's research of the life experiences and care ecosystems of seniors and caregivers.
frog Andy Fitzgerald will give the talk, "Desiring Ecologies: Meaning-Making in the Wilderness Network."
frog Executive Creative Director Thomas Sutton will speak on, "Real-world effective: designing human-centered services for what happens in real life."
frog Associate Creative Director Jennifer Dunnam will speak on, "Networked Knowledge and the Rise of Digital Humanitarianism."
Todd Taylor, frog Head of Marketing EMEA, will join reps from Seestadt Aspern and the City of Vienna for a panel on smart cities.
frog Interaction Designer Adam Pruden will speak on the panel, "Manifest Data-city."
frog VP of Technology Strategy Patrick Kalaher will talk about designing for disruption at this summit for technology executives.
frog's Fabio Sergio and UNICEF's Erica Kochi will speak on creating shared value through design.
frog CCO Hans Neubert, VP Technology Strategy Patrick Kalaher and Head of Marketing EMEA Todd Taylor will lead discussions at the BrandX and EnterpriseX events.
frog AVP of Global Marketing Emily Chong will be speaking on "Transforming Brands Across the World."
frog Executive Creative Director Denise Gershbein will be speaking on the panel, "Solving Big Problems Through Creative Design."
frog Executive Creative Director Thomas Sutton will speak on frog's Collective Action Toolkit.
frog Vice President of Creative, Fabio Sergio, will speak about "Creating shared value through design" and frog's Social Impact work.
frog VP of Venture Design, Ethan Imboden, will speak about the power and danger of design in entrepreneurship.
frog Executive Creative Director Holger Hampf will give the talk, "Can design save the world? Ecodesign influences and limits."
frogs Todd Taylor and Kara Pecknold will lead the workshop, "Big Data For a 'Small World': Designing a New Urban Reality by frog"
frog VP Regional Manager Carsten Wierwille will give the talk, "Design: Thinking or Making?"
frog VP, Strategy Tim Morey will speak during the Open Strategy and Design workshop.
frogs Richard Vander Meer, Rainer Wessler, and Emily Chong will attend WEF Summer Davos in Tianjin, China.
frog Jason Severs will explore design's role in shaping reality in the talk, "Reality Is Optional: The Artificial Architecture of Orchestrated Human Experience."
frog Executive Creative Director Thomas Sutton will speak on the power of design in untangling complex issues.
frog VP, Creative Tjeerd Hoek will speak on a panel about the interplay of art, design and innovative technology within successful business models.
frog Creative Director Steve Selzer will host an hour Q&A at the Copenhagen Institute of Interaction Design.
frogs Meriah Garrett and Aaron Moulton will speak on the exchange between influences to design the future
frog Executive Creative Director Denise Gershbein will join a panel discussion on the future of Design in Wearables & IoT
frog VP, Venture Design Ethan Imboden will host a provocative and participatory event to share observations on the evolving role of design in new ventures.
We are proud to announce that frog's design for the Eyelock myris, the USB Iris Identity Authenticator, is the Red Dot Product Design Award winner.
frog Vice President of Creative Fabio Sergio will speak about Backpack PLUS and frog's Social Impact work.
frog's Senior Interaction Designer Azure Yang and Marketing Manager Shine Chu will facilitate a workshop on Design for Engagable Objects.
Designing innovative healthcare solutions for over 40 years. Here are some of the ways we can work together.
frog VP, Global Program Management Richard Vander Meer will join a panel to explore what the Internet of Things means for marketers.
frog Milan hosts a hackathon for coders who want to work on the cutting edge of design and technology.
frog General Manager Rich Ward will sit on the judge's panel at the Silicon Valley Open Innovation Challenge.
Denise Gershbein, Executive Creative Director, will participate in the UNICEF Wearables for Social Impact tweetup at 10amPST.
frog Principal Design Researcher Roberta Tassi will run a workshop about Service Design Tools.
frog Senior Interaction Designer Jennifer Dunnam will speak on using sensors to map food and customers across a city.
Ahmed Riaz will speak on the panel "Next Generation Concepts on the Contemporary City: Wellness, Happiness and Purpose."
Brandon Edwards, frog Executive Creative Director, will participate in the talk "Business plans and infrastructure can't bridge the technical divide."
frogVentures is a growth partner to entrepreneurs. We invest our global firm’s full capabilities, experience, and reach to deliver sustained advantage to new ventures.
frog's Design Technologist Phil Salesses will keynote on Security and the Internet of Things at Mingdao Forum in Shanghai.
frog General Manager Steve Boswell and Executive Creative Director Brandon Edwards will speak at the event.
frog Creative Director Michael DelGaudio will be speaking on "Humanizing the Industrial Internet."
frog Executive Creative Director Denise Gershbein will speak on the panel, “Investing in Social Good."
frogs Laura Licari and Antonio De Pasquale will speak on the evolution of media in the talk, "The Shape-shifting future of media."
frog Senior Design Researcher Kara Pecknold will discuss her cross-cultural experiences in design research.
Our first#InsightsmAgri post from the field. One of the things we seek out to accomplish when we talk to our participants is to screen and capture the “extreme users” of any given industry. The reason being is that by identifying the fringes of such archetypes, this helps to inform what the average profile looks like much more precisely than just interviewing the most average at all times.
Roam Ropes Headphones: Reflecting on the Design Inspiration: http://t.co/sWJNUxK3Qx
How to make space for radical ideas that have the capacity to create tremendous value for an organization: http://t.co/27D6ID0Li9
frog + Google Labs and transforming designers into founders. Read our first installment about 30 Weeks: http://t.co/2vlGKsEuj8
Taylor Hamilton, Principal Film Designer, curates this month's internal#frogSF gallery.
Ethan Imboden on relearning design through entrepreneurship, onstage at#wiredbydesign.
frog Jonas Damon spoke at#WiredByDesign about what inspires him as a designer. Up next, Ethan Imboden...
Giving designers the skills they need to be effective founders. Learn more about our curriculum at 30 Weeks: http://t.co/9dNJ9vWQ5F
Three ways strategists and business people can make space for radical ideas: http://t.co/p8wLaFyS7O
#frogSF competing in the 10th annual Design Dodgeball Tournament in San Francisco. Happy Friday.
When smaller darts are no longer sufficient for studio battle, the frog industrial designers create their own upgrades.#frogSF
#frogSF collage & assemblage workshops are back. Photo via @izaakb
#frogNYC discusses design research methodologies and insights from the field at the weekly creative forum.
#InsightsHDX From field notes and research insights, to an initial draft of the information architecture. The Humanitarian Data Exchange platform design is starting to take shape at the frog studio.#frogImpact
frogs just wrapped work on our#SFDWTours chalk art. See ya'll at 8pmPST.
Tomorrow.#SFDWTours. The Sticky Notes from 8-9pm at our frog studio in San Francisco.
#InsightsHDX @UNOCHA_EA The frog team wrapped three weeks of research today, interviewing humanitarian partners in New York, Colombia, and Kenya. Following synthesis of the field work, the frogs will partner with OCHA’s development team in an agile process to design core features, functionality, and experiences for the HDX platform.#frogImpact
#InsightsHDX @iHub Lessons learned at iHub Nairobi this afternoon: Data privacy is an issue at both the detail and aggregate level. When scraping data from social media, analytics can attribute patterns of behavior (such as hate speech) to individuals. This raises an ethical question around where data visualization should be applied and which audiences are appropriate consumers.#frogImpact
#InsightsHDX Reports (rather than raw data) are primarily shared among partners in the Humanitarian community. This makes it challenging to disaggregate datasets, compare information, and build comprehensive analytic tools.#frogImpact
#uxforgood We visited a small educational center aimed at explaining the history of the genocide and of the reconstruction of Rwanda to children between 10-20 years-old. The humanization of the tragic events through real stories of perpetrators and survivors, and symbolic stories of the following reconciliation, help the new generation assume the critical thinking and empathy that are needed to run the country in the future. - Roberta Tassi
UXFORGOOD team during the observation at the Kigali Memorial Center. The experience is an incredibly painful path that starts with a cold narration of the historical facts, moves into intimate rooms of portraits, objects and remains of the victims, continues through panels about other tragical genocides, and ends inside a children room dedicated to the death of innocents. We all felt oppressed, we all felt the physical need of space and time to recover along the visit flow, we all felt the absence of the whole reconciliation process in the narration.
#InsightsHDX Sketching (and re-sketching) the cycle of Humanitarian Data. The iterative design process begins in the field and evolves with each conversation and observation.#frogImpact
#InsightsHDX The team arrived in Pasto, Colombia yesterday to meet with OCHA’s field office, the International Committee of the Red Cross, and the Victim’s Unit of the Govt. The region of Nariño faces many humanitarian issues including drug production and trafficking, homicides, and crime, as well as natural disasters from flooding to volcanic activity.#frogImpact @UnidadVictimas @ICRC
#InsightsHDX The frog team begins field research this week at OCHA's regional office in Bogota, Colombia. Collaborating with local teams to better understand needs surrounding collection, analysis, and reporting of humanitarian data.#frogImpact
frog Simone Rebaudengo on "Memoirs of an Object" and suicidal Roombas at#OReillySolid.
Bot & Dolly with a disco ball. We are at#OreillySolid where hardware, software, and everything in between are thoroughly examined.
frog CCO Hans Neubert talks about people, passion, and lasting purpose during his keynote at#MirrenLive
Denise Gershbein, frog Executive Creative Director (middle), talking about wearables and social impact with UNICEF's Erica Kochi and others.#UNICEFfrog
Our frogLabs in Amsterdam. Looking so fresh.#design
Swing time in the office!#workhardplayhard
Our Instawall is up in San Francisco.#EmbracingCultureSince1969
TED fellow William Kamkwamba, from Malawi, paid a visit to frog SF to share his story. When he was 14, he built an electricity-producing windmill from spare parts and scrap, working from rough plans he found in a library book called Using Energy and modifying them to fit his needs. Thanks for being an inspiration!
Visiting from Myanmar, Point B co-founder @rochelleardesher stopped by the frog Global HQ to chat about education. Learn more about her work at www.pointb.is
Regram from @karapecknold and frog Milan. "frogs who eat together, change the world together..."
Today we jumped on flights and wrapped up our#sxsw14 experience. Thanks for the amazing time, Austin!
frog Tim Morey, AVP of Innovation Strategy, on stage at#BBWDesign.
Robert shows off his hexoskin wearable.#sxsw14
frog Lindsey Mosby talking about Aging in Place with the internet of things.#sxsw14
First night of#sxsw14 under our belts. What are you looking forward to tomorrow?
Senior strategist Diego Depetris and senior interaction designer Jennifer Dunnam taking a little break at#sxsw14.
#sxsw14 It's a beautiful day in Austin, TX. Interested in frog panels? Here's the list: frogdesign.com/sxsw
#InsightsO2 : what initiatives will grow demand for O2 amongst nurses, doctors and admin? Kisumu stakeholders brainstorm on it.
#Insights02 : Diving deep into possible O2 ecosystem models with Rwandan Health Care System Stakeholders and partners.
What do we do when we want a communal standup desk? We build one from scratch. Special thanks for this Global HQ addition goes to Francois Dransart, Rudy Servande, and Charles Ambler.