Posted by Doreen Lorenzo - October 10, 2008
The financial crisis has everyone consumed. The picture is not a pretty one, and clearly it will take us some time to climb out of the mess. However, there is an overwhelming consensus that we will climb out. The question is: How long will it take? People are frightened and consumed by fear. Fear causes people to make poor decisions.
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Posted by Tim Leberecht - October 9, 2008
If you want to experience Woody Allen's claim that "80 per cent of success is just showing up," I recommend you speak at a conference in China. I just had the honor of being invited to the Shenzhen Original Design Fair, which, in its fourth year, brought together "elite designers," as the local daily called them, with the Shenzhen design and manufacturing community.
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Posted by Tim Leberecht - October 8, 2008
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Posted by Doreen Lorenzo - October 7, 2008
This week I attended Fortune’s Most Powerful Women’s Summit, which brings together a group of 300+ C-level executive women. I’ve attended for the past three years, and each year it gets better.
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Posted by Nick de la Mare - October 6, 2008
There’s a lot of chatter out there about designing “experiences.” But what does that actually mean? And what impact does—or should—it have on the work we produce for our clients?
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Posted by Tim Leberecht - October 5, 2008
Interesting survey on the needs and challenges of global CMOs, conducted by the Economist Intelligence Unit.
One of the conclusions: "Leading marketing executives must move beyond traditional advertising, marketing and brand awareness to a more transformative role, driving innovation across the entire business."
You can download the full report (pdf) here: http://www.eiu.com/sponsor/Google/GlobalCMO
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Posted by Tim Leberecht - October 4, 2008
In a great essay for Core 77 ("Stepmothers of Invention: Branding Firms Enter the Industrial Design Fray"), Carl Alviani describes a trend that's been emerging for a while now: Not only do digital agencies like R/GA enter the branding domain, branding, marcom, and advertising firms also round out their services portfolio by adding product design capabilities.
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Posted by Stacey Gillar - October 3, 2008
A few words caught my eye when scanning the news last week: "campus culture wars of the 1980s and ’90s." I was on a campus in this timeframe and I was not aware there was a war. What war was this? A cultural one? How intriguing.
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Posted by Tim Leberecht - October 2, 2008
A new global survey from the Economist Intelligence Unit and Genesys shows that most companies are struggling with how to adapt their businesses to serve a new wave of consumers from the Millennial Generation.
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Posted by Tim Leberecht - October 2, 2008
Check out this crowdsourced tag cloud on brand perceptions (hat tip to my colleague Catherine Sun):
http://www.brandtags.net
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