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The blog is a sounding board for our thoughts, a reference point for industry news, and a guide to the latest developments in business, technology, and design.

The posts included herein are the opinions of their individual authors and are not meant to be representative of frog design as a company.

The Obama SMS: (Un-)Gratifying Instantification

So the SMS went out to hundreds of thousands of Obama supporters. Not everyone got it at the same time (according to Textually.org, it took about 15 minutes for the bulk of the messages to get through the carriers' systems) or, in some cases, at all, but overall, the pre-announcement buzz (including some fake VP announcements -- "Michael Phelps!") was palpable and the word was spread.

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On Being a bit Dramatic

Douglas Haddow of Adbusters posted an article July 29, 2008 which warranted 1425 comment. I do not know a lot about the company Adbusters but would tend to think, just going by the name, that the people in the organization have a high sense of purpose, and maybe because of that, tend to be on the outer edges of thinking, thus, polarizing themselves and leaving little room in the middle. In blunt terms, they speak in blunt terms and maybe get others riled up about it.

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The Death of Large Trends in the Fashion Industry and Beyond

Erin Magner of the JC Report wrote a three part story on the death of trends in the fashion world, and I highly recommend you read all three articles

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Disassembly and Reveal

Britney Badger's photos of disassembled household appliances are immediately appealing just because, well, COOL! Deconstructed mechanical guts!  But there are several layers of interest at play in these photos, each layer arousing a different visceral reaction, and which have in total probably accounted for this student thesis project to be so widely linked recently.

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New Palm Treo Pro: Not digging it

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Usability Guru Jakob Nielsen's Site Not So Usable?

An easy target, of course, but in a recent blog post Hank Williams takes on Jakob Nielsen ("UI Guru Jakob Nielsen's Site Is Unreadable"): "Unfortunately, I have to say, Jakob has perhaps the worst site design I have ever seen. It is as if, while he is handing out the Oscars, he is wearing a plaid polyester suit. In truth his site is fine from an information architecture perspective. But from an aesthetics perspective it is awful. And aesthetics is important in UI.

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Who's Your City?

Love this line from Clay Shirky: "Anyone who's predicting the decline of big cities has already met their spouse."

Ps. ...and check out Richard Florida's bestseller, from which I borrowed the title: http://creativeclass.com/whos_your_city/

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The New Brand Continuum

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Public Bicycles in Paris

There was a definite up-tick in bicycle usage in Paris that I noticed on a recent visit compared to a few years ago. High gas prices have probably contributed to that - gas is $10/gallon equivalent there, so quit complaining about $4. But also the mayor of Paris has instituted a fantastic bicycle rental system called the Velib.

It works like this:

Stocks of bicycles are placed all over Paris at special rack stations.

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You Can Only Have One Brand: Advertising by Ambassador

"We do not trust brands anymore. We trust individuals: friendly, familiar authority figures with whom we feel great affinity. These are the people we trust and those from whom we would always welcome honest suggestions and tips, and when they are spontaneous or clearly disclosed even those of commercial nature."

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