Confucius Now

Trying to understand the Chinese market? Understanding the philosophy of Confucius might be a good place to start. The study of Confucianism is the study of the Chinese culture, it is not a religion. Confucius presents himself as a "transmitter who invented nothing", formulating his philosophies on observation, primarily on the Shandong province, which is known as the most traditional province till now. His is a philosophy based on benevolence and humanity (仁, pronounced ren) and emphasizing morality, social relationships, justice and sincerity.
Confucius lived more than 2500 years ago, but his observations still hold true today. In his book - Billions: Selling to the New Chinese Consumer, by JWT's Tom Doctoroff, he talks about understanding the Confucian consumer. Interestingly, there is a renewed interest in Confucianism in today, as the Chinese society is increasingly chaotic in its pursuit of wealth. So the teachings of Confucianism can only be more widely accepted and strengthened in the future.