Cobwebs and Constraints - The Post-Holiday Edition

We here at frog believe in playing as hard as we work. With that in mind we took a nice holiday break to re-fill the creative fuel tank and spend some time with our families. However, it has always seemed to me that having days at the end of the week off is more relaxing than days at the beginning. Having a Monday off just always seems to lead to cramming 5 days of work into 4. This week was no different but in this case we had both Monday and Tuesday off. So on Wednesday we jumped right back into the mix and starting working on refining our ideas that were created before the break. The overriding theme this week seems to be “Simplify, simplify, simplify”. Simplify the concept. Simplify the interactions. Simplify the maintenance. Oh, but continue to make it a rich and compelling user experience. Sweet! Just the sort of challenge we love. So after a day long whiteboard session on Wednesday and a mad dash on Thursday morning to update our wireframes, we met with our clients Thursday afternoon. Overall, success. SXSW is super excited and feel like we will be able to give their conference goers something that will add to their experience and make the trip even more worthwhile. Now, its time to focus on the visuals and start coding. Tim